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Strategy‐making and environment: The third link

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  • Danny Miller
  • Peter H. Friesen

Abstract

Whereas much is known about the relationships between strategy and structure, and between environment and structure, too little is known about a third link—the relationship between strategy‐making and environment. An empirical study was conducted upon two distinct samples of firms. We hypothesized that increases in environmental dynamism, hostility and heterogeneity should be related to specific changes in the amount of analysis and innovation which characterizes strategy‐making activity. Most of these relationships tended to be much stronger in successful than in unsuccessful samples of firms.

Suggested Citation

  • Danny Miller & Peter H. Friesen, 1983. "Strategy‐making and environment: The third link," Strategic Management Journal, Wiley Blackwell, vol. 4(3), pages 221-235, July.
  • Handle: RePEc:bla:stratm:v:4:y:1983:i:3:p:221-235
    DOI: 10.1002/smj.4250040304
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