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Investigating the Influence of Firm Characteristics on Export Marketing Strategies and Export Performance

Author

Listed:
  • Najmeh Peyman

    (Block D-06-01, Danga view apartment, Jalan persiaran danga, Johor bahru, 81200, Malaysia)

  • Ozhan Karimi

    (Department of Management Payame Noor University Tehran, Iran)

  • Habibollah Danaee

    (Department of Management Payame Noor University Tehran, Iran)

Abstract

The export performance has been studied to a great extent while fewer researches have focused the export activities of developing countries. Firm characteristics have always been found to impact export performance considerably. Furthermore, the marketing strategy applied by the firm has been an important issue related to performance. In this paper, the relationships among firm characteristics, export marketing strategies as well as export performance were investigated on the export of medical disposable products in Malaysia. Data was gathered from 22 firms by the means of a questionnaire for which the reliability of 0.85 was achieved. The statistical Chi-Square test for independence was applied for testing the hypotheses via SPSS. The results indicated that several internal firm factors namely, market knowledge, commitment, international experience and innovation affected the application of adaptation strategies. Moreover, the use of adaptation strategies and the export performance were significantly related. Finally it was concluded that firm characteristics could influence export performance indirectly and through marketing strategies.

Suggested Citation

  • Najmeh Peyman & Ozhan Karimi & Habibollah Danaee, 2013. "Investigating the Influence of Firm Characteristics on Export Marketing Strategies and Export Performance," International Journal of Business Research and Management (IJBRM), Computer Science Journals (CSC Journals), vol. 4(1), pages 13-22, February.
    • Handle: RePEc:aml:intbrm:v:4:y:2013:i:1:p:13-22
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    References listed on IDEAS

    as
    1. Nassimbeni, Guido, 2001. "Technology, innovation capacity, and the export attitude of small manufacturing firms: a logit/tobit model," Research Policy, Elsevier, vol. 30(2), pages 245-262, February.
    2. Leonidou, Leonidas C. & Katsikeas, Constantine S. & Samiee, Saeed, 2002. "Marketing strategy determinants of export performance: a meta-analysis," Journal of Business Research, Elsevier, vol. 55(1), pages 51-67, January.
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    Cited by:

    1. Quang Linh HUYNH & Van Kha NGUYEN, 2024. "Human resource management on the efficiency of adopting marketing strategies: a study in Vietnam," Access Journal, Access Press Publishing House, vol. 5(3), pages 459-477, July.
    2. Stewart Ngandu & Carolyn Chisadza, 2018. "Employer characteristics and youth employment outcomes in the formal sector in South Africa: Assessment using administrative tax data," WIDER Working Paper Series 82, World Institute for Development Economic Research (UNU-WIDER).
    3. Stewart Ngandu & Carolyn Chisadza, 2018. "Employer characteristics and youth employment outcomes in the formal sector in South Africa: Assessment using administrative tax data," WIDER Working Paper Series wp-2018-82, World Institute for Development Economic Research (UNU-WIDER).

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    More about this item

    Keywords

    Firm Characteristics; Export Marketing Strategy; Export Performance; Medical Disposable Products Malaysia;
    All these keywords.

    JEL classification:

    • M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General

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