IDEAS home Printed from https://ideas.repec.org/a/alu/journl/v2y2022i24p14.html
   My bibliography  Save this article

Ï»¿The Design Of Packaging And Its Emotional Impact On Purchasing Behaviour: An Analysis Of Sensory Advertising

Author

Listed:
  • Ligia ANDREI

Abstract

Everything you feel could be held against you. This is what your body tells everyone around you.Andtherearesomepeoplethatcouldtransformthisweaknessinsomemoney-maker strategies. There is well-known that we are sensitive to emotions of all kinds and that we react differently in emotional context. We feel when something is wrong, and we do everything is necessary not to be in a negative emotional state. Also, when we understand that something negative is the response as a result at some of our actions we're searching for solutions. Advertising can and it does create both the issue and the solution, and the best way to bring the costumer in their yard is through emotion. Emotions are a fundamental function of the brain. They are processed in the oldest progressive structures of the brain, andthey have the power to influencethenew brain, neocortex, also calledthe neopallium (new mantle), so evolved but also very easily influenced by emotions' circuit structures. Advertising aims to target structures and to modulate functions with keyroles intheconduct of choice positions and preferences induced. The objective of this paper is to provide a detailed examination of recent studies and to exhibit the theoretical frameworks about advertising strategies using emotional appeals. Moreover, with the right kind of strategies, using fear, kindness, negative and positiveemotions, marketers could easily touch certain spots in human brain and, they could activate some stimuli that could make them react as they want.

Suggested Citation

  • Ligia ANDREI, 2022. "Ï»¿The Design Of Packaging And Its Emotional Impact On Purchasing Behaviour: An Analysis Of Sensory Advertising," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(24), pages 1-14.
  • Handle: RePEc:alu:journl:v:2:y:2022:i:24:p:14
    as

    Download full text from publisher

    File URL: http://oeconomica.uab.ro/upload/lucrari/2420222/14.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Anand, Paul & Pattanaik, Prasanta & Puppe, Clemens (ed.), 2009. "The Handbook of Rational and Social Choice," OUP Catalogue, Oxford University Press, number 9780199290420.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Jonas Hedlund & Carlos Oyarzun, 2018. "Imitation in heterogeneous populations," Economic Theory, Springer;Society for the Advancement of Economic Theory (SAET), vol. 65(4), pages 937-973, June.
    2. Franz Dietrich & Christian List, 2013. "Propositionwise judgment aggregation: the general case," Social Choice and Welfare, Springer;The Society for Social Choice and Welfare, vol. 40(4), pages 1067-1095, April.
    3. List, Christian & Polak, Ben, 2010. "Introduction to judgment aggregation," Journal of Economic Theory, Elsevier, vol. 145(2), pages 441-466, March.
    4. Ana B. Ania & Andreas Wagener, 2021. "Laboratory federalism with public funds sharing," Economic Inquiry, Western Economic Association International, vol. 59(3), pages 1047-1065, July.
    5. Felix Brandt & Patrick Lederer & Warut Suksompong, 2022. "Incentives in Social Decision Schemes with Pairwise Comparison Preferences," Papers 2204.12436, arXiv.org, revised Aug 2024.
    6. Mariateresa Ciommi & Ernesto Savaglio, 2015. "On multidimensional diversity orderings with categorical variables," Department of Economics University of Siena 711, Department of Economics, University of Siena.
    7. de Clippel, Geoffroy & Eliaz, Kfir, 2015. "Premise-based versus outcome-based information aggregation," Games and Economic Behavior, Elsevier, vol. 89(C), pages 34-42.
    8. Takuya Sekiguchi & Hisashi Ohtsuki, 2023. "Aggregation of Correlated Judgments on Multiple Interconnected Issues," Group Decision and Negotiation, Springer, vol. 32(1), pages 233-256, February.
    9. Tanguiane, Andranick S., 2022. "Analysis of the 2021 Bundestag elections. 4/4. The third vote application," Working Paper Series in Economics 154, Karlsruhe Institute of Technology (KIT), Department of Economics and Management.
    10. Aureli Alabert & Mercè Farré, 2022. "The doctrinal paradox: comparison of decision rules in a probabilistic framework," Social Choice and Welfare, Springer;The Society for Social Choice and Welfare, vol. 58(4), pages 863-895, May.
    11. Paola Manzini & Marco Mariotti & Luigi Mittone, 2010. "Choosing monetary sequences: theory and experimental evidence," Theory and Decision, Springer, vol. 69(3), pages 327-354, September.
    12. Sandro Casal & Nives DellaValle & Luigi Mittone & Ivan Soraperra, 2017. "Feedback and efficient behavior," PLOS ONE, Public Library of Science, vol. 12(4), pages 1-21, April.
    13. Jimena Galindo & Levent Ülkü, 2020. "Diversity relations over menus," Social Choice and Welfare, Springer;The Society for Social Choice and Welfare, vol. 55(2), pages 229-242, August.
    14. Dorian Jullien, 2013. "Asian Disease-type of Framing of Outcomes as an Historical Curiosity," GREDEG Working Papers 2013-47, Groupe de REcherche en Droit, Economie, Gestion (GREDEG CNRS), Université Côte d'Azur, France.
    15. Nehring, Klaus & Pivato, Marcus & Puppe, Clemens, 2014. "The Condorcet set: Majority voting over interconnected propositions," Journal of Economic Theory, Elsevier, vol. 151(C), pages 268-303.
    16. Nehring, Klaus & Pivato, Marcus & Puppe, Clemens, 2011. "Condorcet admissibility: Indeterminacy and path-dependence under majority voting on interconnected decisions," MPRA Paper 32434, University Library of Munich, Germany.
    17. Jose Apesteguia & Jörg Oechssler & Simon Weidenholzer, 2020. "Copy Trading," Management Science, INFORMS, vol. 66(12), pages 5608-5622, December.
      • Apesteguia, Jose & Oechssler, Jörg & Weidenholzer, Simon, 2018. "Copy Trading," Working Papers 0649, University of Heidelberg, Department of Economics.
      • Jose Apesteguia & Jörg Oechssler & Simon Weidenholzer, 2018. "Copy trading," Economics Working Papers 1615, Department of Economics and Business, Universitat Pompeu Fabra, revised Sep 2019.
      • Jörg Oechssler & Simon Weidenholzer & Jose Apesteguia, 2018. "Copy Trading," Working Papers 1048, Barcelona School of Economics.
    18. Herzberg, Frederik & Eckert, Daniel, 2012. "The model-theoretic approach to aggregation: Impossibility results for finite and infinite electorates," Mathematical Social Sciences, Elsevier, vol. 64(1), pages 41-47.
    19. Mohammed Abdellaoui & Han Bleichrodt & Olivier l’Haridon, 2013. "Sign-dependence in intertemporal choice," Journal of Risk and Uncertainty, Springer, vol. 47(3), pages 225-253, December.
    20. Marcus Pivato, 2013. "Voting rules as statistical estimators," Social Choice and Welfare, Springer;The Society for Social Choice and Welfare, vol. 40(2), pages 581-630, February.

    More about this item

    Keywords

    packaging; emotions; purchasing decision; economy; sales;
    All these keywords.

    JEL classification:

    • D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
    • D79 - Microeconomics - - Analysis of Collective Decision-Making - - - Other

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:alu:journl:v:2:y:2022:i:24:p:14. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dan-Constantin Danuletiu (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.