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Algorithmic Creativity: Evolution And Marketing Perspectives

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  • Hera Octavian Dumitru

    (West University)

Abstract

Even though Artificial Intelligence has been originated as a computer science topic, the concept itself appeared as a vision to build machines that are able to think and act in the same way as humans. That includes the capacity to generate objects that cannot be distinguish from those made by human artists. In time, Artificial Intelligence evolution witnessed successive positive and negative phases. Currently, we notice a new expansion phase, due to increased computing power and availability of large date sets. The current phase has created the premises to build generative tools that may produce impressive creative objects, as discovered by some recent experiment. As technology continues to evolve in a fast pace, it opens promising opportunities for personalization, interactivity, and effectiveness in marketing.

Suggested Citation

  • Hera Octavian Dumitru, 2024. "Algorithmic Creativity: Evolution And Marketing Perspectives," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(26), pages 1-12.
    • Handle: RePEc:alu:journl:v:1:y:2024:i:26:p:12
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    References listed on IDEAS

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    More about this item

    Keywords

    Generative AI; marketing; technology acceptance;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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