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“Word Of Mouth” And Clothing Brands - Promoting Instruments In Social Media

Author

Listed:
  • Phd.Lecturer Nicoleta DOSPINESCU

    (University„Alexandru Ioan Cuza” Iasi, Faculty of Economics and Business Administration)

  • Assist.Ec. Madalina LIVEDEANU

    (University„Alexandru Ioan Cuza” Iasi, Faculty of Economics and Business Administration)

Abstract

The purpose of this paper is to find out which are the instruments for promoting offered by Facebook to clothing companies which realy helps them to increase awareness, sales, credibility and customer loyalty on the Romanian market.

Suggested Citation

  • Phd.Lecturer Nicoleta DOSPINESCU & Assist.Ec. Madalina LIVEDEANU, 2014. "“Word Of Mouth” And Clothing Brands - Promoting Instruments In Social Media," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(23), pages 83-94, November.
    • Handle: RePEc:aio:rteyej:v:1:y:2014:i:23:p:83-94
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    References listed on IDEAS

    as
    1. Angelica Nicoleta Onea, 2009. "Methodological aspects in the study of cultural and intercultural differences," Analele Stiintifice ale Universitatii "Alexandru Ioan Cuza" din Iasi - Stiinte Economice (1954-2015), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, vol. 56, pages 301-311, November.
    2. Daniela Tatiana AGHEORGHIESEI (CORODEANU) & Elizabeth INESON, 2011. "The Impact Of Online Booking Systems On Customer Loyalty In Romania," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 11(11), pages 46-55, December.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    “word-of-mouth”; brands; Social Media; promoting; awarness.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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