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Ahp Based Startup Business Selection Of B2c Type E-Business. A Case Study

Author

Listed:
  • Limon SAHA

    (Rajshahi University of Engineering & Technology)

  • Rokibul ISLAM

    (Rajshahi University of Engineering & Technology)

  • Md. Rakibul ISLAM

    (Rajshahi University of Engineering & Technology)

  • Md. Zahid HASAN

    (Rajshahi University of Engineering & Technology)

Abstract

B2C, or business-to-consumer, is the type of commerce transaction in which businesses sell products or services to consumers. Small businesses are the most suitable for part-time or entrepreneurial experiences. E-Business has become very popular in this era of high-speed internet & fast-growing demands of the customers. It can be run at a very low cost & manpower. There are so many risks in a startup e-commerce business which can be minimized by proper selection or decision makings. Proper planning can ensure preventive maintenance of the business & enables the entrepreneur to do the right thing the first time. The analytic hierarchy process (AHP) is a structured technique for organizing and analyzing complex decisions, based on mathematics and psychology. It is one of the world-wide popular methods of decision making. This research is based on business selection by applying AHP. The E-Business decision was taken based on a deep analysis using AHP.

Suggested Citation

  • Limon SAHA & Rokibul ISLAM & Md. Rakibul ISLAM & Md. Zahid HASAN, 2018. "Ahp Based Startup Business Selection Of B2c Type E-Business. A Case Study," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 167-179, November.
    • Handle: RePEc:aio:manmar:v:xvi:y:2018:i:2:p:167-179
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    References listed on IDEAS

    as
    1. Vaidya, Omkarprasad S. & Kumar, Sushil, 2006. "Analytic hierarchy process: An overview of applications," European Journal of Operational Research, Elsevier, vol. 169(1), pages 1-29, February.
    2. Yoram Wind & Thomas L. Saaty, 1980. "Marketing Applications of the Analytic Hierarchy Process," Management Science, INFORMS, vol. 26(7), pages 641-658, July.
    3. Nisar, Tahir M. & Prabhakar, Guru, 2017. "What factors determine e-satisfaction and consumer spending in e-commerce retailing?," Journal of Retailing and Consumer Services, Elsevier, vol. 39(C), pages 135-144.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    AHP; MCDM; E-Business; OCW; Decision Making; Sensitivity Analysis;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General

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