IDEAS home Printed from https://ideas.repec.org/a/aio/manmar/vxviiiy2020i1p40-56.html
   My bibliography  Save this article

A Museum Management Issue: The Implications Of Becoming More Consumer Oriented By Following The Trends

Author

Listed:
  • Tünde SZABÓ

    („Babes-Bolyai” University of Cluj-Napoca, Romania)

  • Mónika FOSZTÓ

    („Babes-Bolyai” University of Cluj-Napoca, Romania)

Abstract

Studies highlight the fact that museums are studied either from the point of view of preserving the exhibits or as units which boost tourist flow. Today's museum managers have to choose the exhibits and decide what they express on the one hand, on the other hand they have to cater to the visitors’ expectations as well. It is a general belief that it is worth keeping up with the trends if an institution does not want to isolate itself from the society. In this case the main problem might be that the emphasis is put on entertainment, and due to this fact museums can lose their integrity, their original mission, which is to collect, preserve and study the artifacts. Since lately the role of the museums has changed, this has become a question that needs to be answered, so the main aim of our study is to analyze to what extent can the balance between these different pivots be kept. Whether to cater to the consumers’ needs with catching up to the latest trends or to keep the original mission of the museums is the question on the one hand, on the other hand to what extent does closing up to the trends affect the number of visitors.

Suggested Citation

  • Tünde SZABÓ & Mónika FOSZTÓ, 2020. "A Museum Management Issue: The Implications Of Becoming More Consumer Oriented By Following The Trends," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 40-56, May.
    • Handle: RePEc:aio:manmar:v:xviii:y:2020:i:1:p:40-56
    as

    Download full text from publisher

    File URL: http://mnmk.ro/en/documents/2020_1/3-4-1-20.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Tonino Pencarelli & Mara Cerquetti & Simone Splendiani, 2016. "The sustainable management of museums: an Italian perspective," Tourism and Hospitality Management, University of Rijeka, Faculty of Tourism and Hospitality Management, vol. 22(1), pages 29-46, May.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Marialuisa Saviano & Clara Bassano & Paolo Piciocchi & Primiano Di Nauta & Mattia Lettieri, 2018. "Monitoring Viability and Sustainability in Healthcare Organizations," Sustainability, MDPI, vol. 10(10), pages 1-23, October.
    2. Mara Cerquetti & Domenico Sardanelli & Concetta Ferrara, 2024. "Measuring museum sustainability within the framework of institutional theory: A dictionary‐based content analysis of French and British National Museums' annual reports," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(3), pages 2260-2276, May.
    3. Izabela Luiza Pop & Anca Borza & Anuța Buiga & Diana Ighian & Rita Toader, 2019. "Achieving Cultural Sustainability in Museums: A Step Toward Sustainable Development," Sustainability, MDPI, vol. 11(4), pages 1-22, February.
    4. Elkadi, Hisham & Al-Maiyah, Sura & Fielder, Karen & Kenawy, Inji & Martinson, D. Brett, 2021. "The regulations and reality of indoor environmental standards for objects and visitors in museums," Renewable and Sustainable Energy Reviews, Elsevier, vol. 152(C).
    5. Ayeon Choi & Graham Berridge & Chulwon Kim, 2020. "The Urban Museum as a Creative Tourism Attraction: London Museum Lates Visitor Motivation," Sustainability, MDPI, vol. 12(22), pages 1-18, November.
    6. Angelo Ruggieri & Stella Lippolis, 2023. "Openness, Innovation, and Sustainability in Museum Organizations," International Journal of Business and Management, Canadian Center of Science and Education, vol. 18(3), pages 134-134, June.
    7. Václav Kupec & Michal Lukáč & Přemysl Písař & Katarína Gubíniová, 2020. "Increasing Personnel Competencies in Museums with the Use of Auditing and Controlling," Sustainability, MDPI, vol. 12(24), pages 1-16, December.
    8. Luisa Errichiello & Roberto Micera, 2018. "Leveraging Smart Open Innovation for Achieving Cultural Sustainability: Learning from a New City Museum Project," Sustainability, MDPI, vol. 10(6), pages 1-23, June.

    More about this item

    Keywords

    museum management; visitor orientation; consumer satisfaction;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aio:manmar:v:xviii:y:2020:i:1:p:40-56. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catalin Barbu (email available below). General contact details of provider: https://edirc.repec.org/data/fecraro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.