Effect Of Social Media Marketing On Brand Equity Of Online Companies
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More about this item
Keywords
Brand Equity; Social Media Marketing; Online Brand Community; E-Word-of-Mouth;All these keywords.
JEL classification:
- M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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