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Network Communication Model: Propensity Of Network Inter-Connectivity Based On Types Of Network Relations

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  • Lokhman Hakim BIN OSMAN

    (Universiti Kebangsaan Malaysia)

Abstract

The supply chain has been described as a complex network of interrelated organizations transforming materials into finished goods and services. Supply network is complex as organizations are embedded in tiers of relationship and exchanges. Complexity resulting from the increase number of member organizations in the supply network has been known to complicate the supply network further, making the management of the supply chain a daunting task. In this study, the researcher investigated the degree of attention paid by firms in different types of network relations. Using Social Network Analysis, it was found that firms are more connected in informal network relationship that in a formal one. These findings are essential for resource management towards an effective and efficient supply chain management. Future research are discussed.

Suggested Citation

  • Lokhman Hakim BIN OSMAN, 2015. "Network Communication Model: Propensity Of Network Inter-Connectivity Based On Types Of Network Relations," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 274-294, November.
    • Handle: RePEc:aio:manmar:v:xiii:y:2015:i:2:p:274-294
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    References listed on IDEAS

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    More about this item

    Keywords

    Supply Chain Management; Network Studies; Inter-Organizational Relations; Social Capital; Supply Chain strategy.;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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