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The Role Of Geographical Indications On City Branding

Author

Listed:
  • Elif Pınar Başkaya

    (Garanti Bank, Operational Risk Acceptance Management, Turkey)

  • Ayça Can Kırgız

    (İstanbul Kent University, Department of Business Administration, Turkey)

Abstract

In todays globalizing world, competition is not only among products, services or companies, but also between countries and cities. From this point of view, it is important that cities that want to gain advantage against to their competitors, should put forward their own features that play an important role in being a brand and to go to benefit from these features. Geographical indications (GI) are marks indicating the origin of a product that shows a product identified with a locality, area, region or country of origin with a distinctive characteristic feature, reputation or other qualities. As this study investigates the role of food products protected under geographical indications on city branding. The main theme of the article, and measuring hypotheses developed from the literature in order to measure consumer perception a questionnaire survey was conducted and analyzed via SPSS 22.0 package program and the validity of hypotheses is tested. As a result, food products under GI protection makes many advantages by their own nature and encourages trade. Also they play an important role in city branding.

Suggested Citation

  • Elif Pınar Başkaya & Ayça Can Kırgız, 2020. "The Role Of Geographical Indications On City Branding," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 2(48), pages 76-95, December.
    • Handle: RePEc:aio:aucsse:v:2:y:2020:i:48:p:76-95
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    File URL: http://feaa.ucv.ro/annals/v2_2020/007.pdf
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    References listed on IDEAS

    as
    1. Menapace, Luisa, 2010. "Geographical indications and quality promotion in food and agricultural markets: domestic and international issues," ISU General Staff Papers 201001010800002558, Iowa State University, Department of Economics.
    2. El-Sharkawy, Omneya Khairy, 2007. "Exploring Knowledge And Skills For Tourist Guides: Evidence From Egypt," MPRA Paper 6369, University Library of Munich, Germany.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Geographical indication; geographical indicated food product; city branding;
    All these keywords.

    JEL classification:

    • I23 - Health, Education, and Welfare - - Education - - - Higher Education; Research Institutions
    • Z30 - Other Special Topics - - Tourism Economics - - - General

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