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The Meanings of “Made in Romania” among the Romanian Consumers

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  • Cătălin Mihail BARBU

    (University of Craiova)

Abstract

In this paper I studied the meanings of made in Romania concept among the Romanian consumers. The methodology required that respondents were interviewed about their attitudes. The results show that made in Romania has a negative connotation, and that made in Germany and made in USA are better appreciated. Still, made in Romania has obtained a better score than made in China. There are perspectives for the improvement of the meanings of made in Romania, the intentions of respondents being a guarantee. The people working in Romania obtained a better score than the results of their work, a warranty for future improvements of made in Romania appreciation.

Suggested Citation

  • Cătălin Mihail BARBU, 2011. "The Meanings of “Made in Romania” among the Romanian Consumers," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania / Editura Economica, vol. 0(7(560)), pages 31-42, July.
    • Handle: RePEc:agr:journl:v:7(560):y:2011:i:7(560):p:31-42
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    Cited by:

    1. Radu Florin OGARCA & Sorinel DOMNISORU & Liviu CRACIUN & Laurentiu MIHAI, 2019. "Returnee Entrepreneurship In Romania – Determinants And Perspectives," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 7-23, November.
    2. Cătălin Mihail Barbu & Anca Floriana Păunescu & Oprea Valentin Busu, 2019. "Promoting Social Innovation Using Marketing And Communication Tools," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 2(47), pages 42-52, December.

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