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The Cluster, Strategic Model Of Competitiveness In Tourism

Author

Listed:
  • Daniela Fundeanu

    (University of Craiova Faculty of Economics and Business Administration)

  • Cosmin Sandu Badele

    (University of Craiova Faculty of Economics and Business Administration)

Abstract

In the tourism sector can be established associative forms that include organizations: tour operators, travel agencies/tourism guides, local and national authorities, suppliers of the tourism industry, leisure and entertainment industry, transportation companies, Universities, training institutes, another organizations that can collaborate and compete well for competitive advantage. The tourism cluster consists of a group of tourist attractions, businesses, and institutions directly or indirectly involved in tourism concentrated in a particular area. This paper addresses a strategic model for developing tourism cluster that is different from traditional models and highlights the effects on competitiveness clusters, considering three essential aspects: the role of transnational corporations and foreign direct investment in tourism cluster development; interconnection between cluster actors, and the separation between cluster actors and conditions of the business sector. The approach extends classical tourism cluster influenced by the "home-based environment" to globally, with effects on competitiveness and global socio-economic prosperity.

Suggested Citation

  • Daniela Fundeanu & Cosmin Sandu Badele, 2014. "The Cluster, Strategic Model Of Competitiveness In Tourism," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 2(42), pages 165-173.
    • Handle: RePEc:aio:aucsse:v:2:y:2014:i:42:p:165-173
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    File URL: http://feaa.ucv.ro/AUCSSE/0042v2-022.pdf
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    References listed on IDEAS

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    More about this item

    Keywords

    tourism cluster; competitive advantage; Porter’s diamond model; transnational corporations; model for global competitiveness;
    All these keywords.

    JEL classification:

    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management
    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics

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