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Promotion of Ventures by the Entrepreneurs in the Modern Era

Author

Listed:
  • Ashish Mathur

    (Associate Professor, Department of Management Studies Lachoo Memorial College of Science & Technology, Jodhpur, Rajasthan, India)

  • Meeta Nihalani

    (Head, Department of Management Studies J.N.V. University, Jodhpur, Rajasthan, India)

Abstract

The concept of entrepreneurship has wide range of meanings. On one extreme end, the entrepreneur is a person with high aptitude to take changes and on the other hand, entrepreneur is a person who takes economic activities for himself. The concept of entrepreneur venture differs from the small scale business in this the amount of wealth created is more and the speed of wealth created is high. The risk associated with the venture is high and is designed by the innovative abilities of the entrepreneurs. The entrepreneur is a person with high aptitude for changes and he works for himself. The venture capital has significant benefits and the venture back companies generally grow at a faster and accelerated pace. With venture capital in place, customer, supplier’s staff and even the banks have higher confidence. The basic aim of the paper is to analyse the potential opportunities to build the ventures by the entrepreneurs so to design the world of creativity by his innovative abilities.

Suggested Citation

  • Ashish Mathur & Meeta Nihalani, 2011. "Promotion of Ventures by the Entrepreneurs in the Modern Era," Indian Journal of Commerce and Management Studies, Educational Research Multimedia & Publications,India, vol. 2(4), pages 96-104, May.
    • Handle: RePEc:aii:ijcmss:v:2:y:2011:i:4:p:96-104
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    References listed on IDEAS

    as
    1. Paul Davidson Reynolds, 2007. "Entrepreneurship in The United States," International Studies in Entrepreneurship, Springer, number 978-0-387-45671-3, November.
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