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The Impact of E-marketing on the Quality of Services Provided to the Customer in Light of the Competitive Advantage

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Listed:
  • Alaa Manea Lafta

    (Faculty of Administration and Economics, Department of Business and Administration, Al-Muthana University, Iraq.)

  • Durgham Ibrahim Kadhim

    (Faculty of Administration and Economics, Department of Business and Administration, Al-Muthana University, Iraq.)

  • Sabeeh Nadhim Matrood

    (Faculty of Administration and Economics, Department of Business and Administration, Al-Muthana University, Iraq.)

Abstract

The purpose of this study is to examine the impact of e-marketing on customer service quality. The research methodology involved a review of relevant literature and customers' perceptions of e-marketing practices. The findings indicate that e-marketing has a significant impact on customer service quality, with customers valuing quick and efficient communication through online channels. However, the research also identified limitations in the use of e-marketing, such as potential privacy concerns and the need for effective targeting. The practical implications of this study suggest that companies should prioritize e-marketing strategies to improve customer service quality. The originality and value of this research lie in its focus on the impact of e-marketing specifically on customer service quality.

Suggested Citation

  • Alaa Manea Lafta & Durgham Ibrahim Kadhim & Sabeeh Nadhim Matrood, 2023. "The Impact of E-marketing on the Quality of Services Provided to the Customer in Light of the Competitive Advantage," Journal of Scientific Reports, IJSAB International, vol. 5(1), pages 78-87.
    • Handle: RePEc:aif:report:v:5:y:2023:i:1:p:78-87
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    References listed on IDEAS

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    2. Hussain A.H. Awad & Khalid M. Aboalganam, 2023. "The impact of e-marketing and marketing orientation on firm performance with moderating role of social media usage," International Journal of Business Information Systems, Inderscience Enterprises Ltd, vol. 42(3/4), pages 542-566.
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