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Research on the Application of E-commerce to Small and Medium Enterprises (SMEs): the Case of India

Author

Listed:
  • Nguyen Xuan Trung
  • Dang Thai Binh
  • Dang Thi Thuy
  • Dong Thi Thuy Linh

Abstract

SMEs account for a large propotion and play an important role in the development of each country in the world, including India. The globalization will bring many advantages for enterprises however SMEs will face fierce competition at the local, national and international level. In order to maintain and promote the important role of SMEs in the context of increased competition, SMEs have to change and adopt new technologies. E-commerce and digital technologies are bringing opportunities to help SMEs improve their competitiveness, narrow the gap with big enterprises thanks to their fairness and flexibility of the digital business environment. According to UNIDO (2017), India is one of the countries successfully applying e-commerce to SMEs. Contributing to this success is the important role of the Indian government. Therefore, this paper focuses on researching the application of e-commerce to SMEs in terms of the role of government in promoting and creating ecosystem for SMEs and e-commerce development.

Suggested Citation

  • Nguyen Xuan Trung & Dang Thai Binh & Dang Thi Thuy & Dong Thi Thuy Linh, 2019. "Research on the Application of E-commerce to Small and Medium Enterprises (SMEs): the Case of India," Business and Economic Research, Macrothink Institute, vol. 9(3), pages 102-113, September.
    • Handle: RePEc:mth:ber888:v:9:y:2019:i:3:p:102-113
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    References listed on IDEAS

    as
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    2. Huu Phuoc Dai Nguyen & Thai Binh Dang, 2017. "The Impact of E-commerce in Vietnamese SMEs," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, vol. 3(2), pages 90-95.
    3. Walczuch, Rita & Van Braven, Gert & Lundgren, Henriette, 2000. "Internet adoption barriers for small firms in The Netherlands," European Management Journal, Elsevier, vol. 18(5), pages 561-572, October.
    4. Rita Rahayu & John Day, 2017. "E-commerce adoption by SMEs in developing countries: evidence from Indonesia," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 7(1), pages 25-41, April.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    E-commerce; SMEs; Application; India; Benefit;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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