Semantic Search Engine Optimisation (SSEO) for Dynamic Websites: A Review

The billions of databases, worldwide, provide an increasing amount of information to the people. As a result, the researchers have to seek knowledge about the resources, which were generically known as the search engines. One such search technique that is popularly used is the semantic search technique which improves the search accuracy by determining the purpose of the search along with the contextual meaning of the terms which appeared in the data space or the web for generating accurate results. Many search engines exist today, which makes it difficult to collect useful data. In this paper, many types of research depended which prepared to describe the Semantic Search and Semantic Web techniques. Various types of semantic search engines are investigated and the differences between the Semantic Search and Semantic Search keywords are determined. Additionally, the benefits of using Semantic Search were highlighted. The literature review and the findings of the case study helped in understanding the new constructs. These researches also determined the relationship between the new and the previously existing constructs based on their perspective regarding the extension of Bedny’s activity theory with regards to the SEO promotion techniques. They added the functional consequences of extending Bedny’s activity theory faced by the promotion managers. The researchers have summarised the history of semantic search and its global position in search engine generation. The researchers also highlighted the role played by the search engines in the semantic search and smart web technologies.