Current Trends in the Application of EEG in Neuromarketing: A Bibliometric Analysis
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- Ahmed H. Alsharif & Nor Zafir Md Salleh & Rohaizat Baharun & Alharthi Rami Hashem E & Aida Azlina Mansor & Javed Ali & Alhamzah F. Abbas, 2021. "Neuroimaging Techniques in Advertising Research: Main Applications, Development, and Brain Regions and Processes," Sustainability, MDPI, vol. 13(11), pages 1-25, June.
- Kent Baker, H. & Pandey, Nitesh & Kumar, Satish & Haldar, Arunima, 2020. "A bibliometric analysis of board diversity: Current status, development, and future research directions," Journal of Business Research, Elsevier, vol. 108(C), pages 232-246.
- Alhamzah F. Abbas & Ahmad Jusoh & Adaviah Mas’od & Ahmed H. Alsharif & Javed Ali, 2022. "Bibliometrix analysis of information sharing in social media," Cogent Business & Management, Taylor & Francis Journals, vol. 9(1), pages 2016556-201, December.
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- Ahmed H. Alsharif & Lina Pileliene, 2023. "A Bibliometric Analysis Of Human Hormones In Consumer Neuroscience And Human Behavior Research: Trends And Insights With Implications For Marketing," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 9(5).
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bibliometric analysis; consumer behavior; EEG; neuromarketing; Scopus database.;All these keywords.
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