IDEAS home Printed from https://ideas.repec.org/a/bal/journl/2256-07422023951.html
   My bibliography  Save this article

A Bibliometric Analysis Of Human Hormones In Consumer Neuroscience And Human Behavior Research: Trends And Insights With Implications For Marketing

Author

Listed:
  • Ahmed H. Alsharif

    (Azman Hashim International Business School; Universiti Teknologi Malaysia, Malaysia)

  • Lina Pileliene

    (Vytautas Magnus University, Lithuania)

Abstract

The fields of consumer neuroscience, neuromarketing, human behaviour, and human hormones (such as dopamine, serotonin, oxytocin, and endorphins) have been widely studied. However, it is noteworthy that despite the considerable attention directed towards these domains, the phenomenon of happiness hormones in the field of marketing and consumer behaviour remains largely unexplored within academic investigations. To fill this gap, this study conducted a comprehensive bibliometric analysis of scientific articles published on this combination (neuro*marketing OR marketing OR consumer*neuroscience OR human AND behavi*) AND (dopamine OR serotonin OR oxytocin OR endorphins OR happy AND hormo*). The Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) system and VOSviewer software were used to select and analyse articles published in the Scopus database between January 2012 and December 2022. The analysis included 218 articles from various subject areas, including neuroscience, psychology, multidisciplinary studies, art and humanities, and social sciences. The results show an increasing number of publications over the years, with the United States being the leading country in terms of publication output, with 116 articles and 5920 citations. Influential authors, such as Jacob S., were identified, along with highly cited articles and keywords related to human behaviour and hormones, including "dopamine", "serotonin", "testosterone", "oxytocin", "depression", "stress", "motivation", "behaviour" and "anxiety". PLoS One was identified as the most productive journal (20 articles and 372 citations). This is the first study to provide a bibliometric analysis of the current state of research in consumer neuroscience, neuromarketing, human behaviour and human hormones, and to suggest directions for future research in the field.

Suggested Citation

  • Ahmed H. Alsharif & Lina Pileliene, 2023. "A Bibliometric Analysis Of Human Hormones In Consumer Neuroscience And Human Behavior Research: Trends And Insights With Implications For Marketing," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 9(5).
    • Handle: RePEc:bal:journl:2256-0742:2023:9:5:1
    DOI: 10.30525/2256-0742/2023-9-5-1-12
    as

    Download full text from publisher

    File URL: http://www.baltijapublishing.lv/index.php/issue/article/view/2252/2251
    Download Restriction: no
    File URL: http://www.baltijapublishing.lv/index.php/issue/article/view/2252
    Download Restriction: no
    File URL: https://libkey.io/10.30525/2256-0742/2023-9-5-1-12?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Ahmed Alsharif & Nor Zafir Md Salleh & Lina PilelienÄ— & Alhamzah F. Abbas & Javed Ali, 2022. "Current Trends in the Application of EEG in Neuromarketing: A Bibliometric Analysis," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, vol. 69(3), pages 393-415, August.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.

      More about this item

      Keywords

      bibliometrics; consumer neuroscience; human behaviour; human hormones; neuromarketing; PRISMA; Scopus database;
      All these keywords.

      JEL classification:

      • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General
      • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
      • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

      Statistics

      Access and download statistics

      Corrections

      All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bal:journl:2256-0742:2023:9:5:1. See general information about how to correct material in RePEc.

      If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

      If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

      If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

      For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Anita Jankovska (email available below). General contact details of provider: .

      Please note that corrections may take a couple of weeks to filter through the various RePEc services.

      IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.