Sponsoring Esports to Improve Brand Image
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References listed on IDEAS
- Funk, Daniel C. & Pizzo, Anthony D. & Baker, Bradley J., 2018. "eSport management: Embracing eSport education and research opportunities," Sport Management Review, Elsevier, vol. 21(1), pages 7-13.
- Daniel C. Funk & Anthony D. Pizzo & Bradley J. Baker, 2018. "eSport management: Embracing eSport education and research opportunities," Sport Management Review, Taylor & Francis Journals, vol. 21(1), pages 7-13, January.
- Erik Mooi & Marko Sarstedt & Irma Mooi-Reci, 2018. "The Market Research Process," Springer Texts in Business and Economics, in: Market Research, chapter 2, pages 11-25, Springer.
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More about this item
Keywords
esports; sponsorship; brand image; marketing; branding;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
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