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Market Research

Author

Listed:
  • Erik Mooi

    (University of Melbourne)

  • Marko Sarstedt

    (Otto-von-Guericke-University)

  • Irma Mooi-Reci

    (University of Melbourne)

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Suggested Citation

  • Erik Mooi & Marko Sarstedt & Irma Mooi-Reci, 2018. "Market Research," Springer Texts in Business and Economics, Springer, number 978-981-10-5218-7, October.
    • Handle: RePEc:spr:sptbec:978-981-10-5218-7
    DOI: 10.1007/978-981-10-5218-7
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