An Extended Technology Acceptance Model For Marketing Strategies In Social Media
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- Armah, Abdul Karim & Li, Jinfa, 2023. "Generational cohorts’ social media acceptance as a delivery tool in sub-Sahara Africa motorcycle industry: The role of cohort technical know-how in technology acceptance," Technology in Society, Elsevier, vol. 75(C).
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More about this item
Keywords
social media; Social networks; Social influence; Technology acceptance model; perceived ease of use; perceived usefulness.;All these keywords.
JEL classification:
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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