Negative Brand Names
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References listed on IDEAS
- Danilo Garcia & Patricia Rosenberg & Arvid Erlandsson & Anver Siddiqui, 2010. "On Lions and Adolescents: Affective Temperaments and the Influence of Negative Stimuli on Memory," Journal of Happiness Studies, Springer, vol. 11(4), pages 477-495, August.
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More about this item
Keywords
Brand names; Negative connotation; notoriety; attitude;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
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