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Corporate Social Responsibility (Csr) From Organizational Performance Perspective: Analysys Of Pharmaceuticals Industries Of Malakand Division

Author

Listed:
  • Alam Zeb

    (Assistant Professor, Department of Commerce and Management Sciences,University of Malakand)

  • Muhammad Khalil Ur Rahman

    (PhD-Scholer, Department of Commerce and Management Science,University of Malakand)

  • Shabir Ahmad

    (Assistant Professor, Department of Commerce and Management Studies,University of Malakand.)

Abstract

This paper aims to explore corporate social responsibility from organizational performance perspective.This research was conducted on the pharmaceutical industries of Malakand division and by structured questionnaire data was collected from customer.50 customers sample size was selected using convenience sampling techniques.Out of whom 40 questionnaires were received having response rate of 80% and are used for data analysis.Descriptive statistics, correlation analysis and regression analysis were used for analysis.Results of the research demonstrate that the associationamongcorporate social responsibility and organizational performance is positivein the pharmaceutical industries of Malakand division Pakistan.

Suggested Citation

  • Alam Zeb & Muhammad Khalil Ur Rahman & Shabir Ahmad, 2019. "Corporate Social Responsibility (Csr) From Organizational Performance Perspective: Analysys Of Pharmaceuticals Industries Of Malakand Division," IBT Journal of Business Studies (JBS), Ilma University, Faculty of Management Science, vol. 15(1), pages 75-83.
    • Handle: RePEc:aib:ibtjbs:v:15:y:2019:i:1:p:75-83
    DOI: https://doi.org/10.46745/ilma.ibtjbs.2019.151.6
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    References listed on IDEAS

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    1. Ioannis Ioannou & George Serafeim, 2015. "The impact of corporate social responsibility on investment recommendations: Analysts' perceptions and shifting institutional logics," Strategic Management Journal, Wiley Blackwell, vol. 36(7), pages 1053-1081, July.
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    3. Tomoaki Shimada & Yoko Uryuhara, 2010. "The Impact of a Pharmaceutical Company' s CSR Activities on Doctors' Decisions about Prescription Drugs," Discussion Papers 2010-11, Kobe University, Graduate School of Business Administration, revised Feb 2010.
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