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A Study on the Use of Data Mining in the Planning of Investment Field

Author

Listed:
  • Ali Rıza İnce
  • Mehmet Ali Alan

Abstract

One of the most important strategic decisions taken by company managers at corporate level is in which areas to invest and how to manage and organize investments. Strategic management proposes portfolio analysis techniques in this regard. It is stated that portfolio analysis techniques, which have been criticized at many points, should be considered as initial techniques and should be supported by other techniques in practice. At this point, the question of whether or not data mining techniques will be used to identify new investment areas and allocate resources has constituted the main problematic of this study. In this study, it has been investigated whether there are association rules between investment areas thus, it is tried to reach the evaluations that may affect the strategic decisions in the process of determining investment areas, by using data belonging to various investor organizations. For this purpose, Association Rules Mining was conducted using data from 102 holding companies. As a result of the study, 35 rules were produced above the 50% confidence level. It is presented as a suggestion to the enterprises in which they can benefit from these rules in their investment planning.

Suggested Citation

  • Ali Rıza İnce & Mehmet Ali Alan, 2022. "A Study on the Use of Data Mining in the Planning of Investment Field," Journal of Research in Economics, Politics & Finance, Ersan ERSOY, vol. 7(1), pages 1-15.
    • Handle: RePEc:ahs:journl:v:7:y:2022:i:1:p:1-15
    DOI: 10.30784/epfad.1003459
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    References listed on IDEAS

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    1. John A. Seeger, 1984. "Research note and communication. Reversing the images of BCG's growth/share matrix," Strategic Management Journal, Wiley Blackwell, vol. 5(1), pages 93-97, January.
    2. Philip Kotler & Roland Berger & Nils Bickhoff, 2010. "The Quintessence of Strategic Management," Springer Books, Springer, number 978-3-642-14544-5, December.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Strategic Management; Investment Field Planning; Data Mining; Association Rules;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • G11 - Financial Economics - - General Financial Markets - - - Portfolio Choice; Investment Decisions
    • C81 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Methodology for Collecting, Estimating, and Organizing Microeconomic Data; Data Access

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