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Airline Ancillary Services: An Investigation into Passenger Purchase Behavior

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  • Leon, Steven
  • Uddin, Nizam

Abstract

U.S. airlines have a vested interested in the intentions and purchase behavior of their domestic airline passengers, especially their willingness to pay for assorted ancillary services. For this research, antecedents to purchase intention and actual purchase behavior of airline ancillary services were evaluated using logistic regression and generalized linear model (GLM) and data collected from Amazon Mechanical Turk. The results show differences in airline passenger preferences when purchasing ancillary services. The number of times a passenger flies per year and the trip purpose are significant, while age and gender are not.

Suggested Citation

  • Leon, Steven & Uddin, Nizam, 2017. "Airline Ancillary Services: An Investigation into Passenger Purchase Behavior," Journal of the Transportation Research Forum, Transportation Research Forum, vol. 56(1), April.
    • Handle: RePEc:ags:ndjtrf:262674
    DOI: 10.22004/ag.econ.262674
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    Cited by:

    1. Bogdan AVRAM, 2017. "Ancillaries in the Aviation Industry. Importance, Trends, Going Digital," Expert Journal of Marketing, Sprint Investify, vol. 5(2), pages 53-65.
    2. Chiambaretto, Paul, 2021. "Air passengers’ willingness to pay for ancillary services on long-haul flights," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 147(C).
    3. Leon, Steven & Dixon, Sonoma, 2023. "Airline satisfaction and loyalty: Assessing the influence of personality, trust and service quality," Journal of Air Transport Management, Elsevier, vol. 113(C).

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