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Consumer Preferences for Pasture-Raised Animal Products: Results from Michigan

Author

Listed:
  • Conner, David S.
  • Campbell-Arvai, Victoria
  • Hamm, Michael W.

Abstract

The pasture-based model of agriculture potentially offers opportunities for small- and medium-scale livestock producers in local, regional, and national markets. Our data indicate that many consumers value the attributes associated with locally produced pasture-raised products. We used ordered probit and binary probit analyses of these data to identify the demographic segments that showed the greatest interest in these attributes. This interest suggests a broad education and marketing effort to articulate salient attributes and to differentiate and increase the availability of these products in the marketplace.

Suggested Citation

  • Conner, David S. & Campbell-Arvai, Victoria & Hamm, Michael W., 2008. "Consumer Preferences for Pasture-Raised Animal Products: Results from Michigan," Journal of Food Distribution Research, Food Distribution Research Society, vol. 39(2), pages 1-14, July.
    • Handle: RePEc:ags:jlofdr:55972
    DOI: 10.22004/ag.econ.55972
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    Cited by:

    1. Anne Wiedemann & Josephine Lauterbach & Anna Maria Häring, 2023. "In Search of the Niche—Targeting Lamb Meat Consumers in North-East Germany to Communicate the Ecosystem Services of Extensive Sheep Farming Systems," Sustainability, MDPI, vol. 15(14), pages 1-16, July.
    2. Giovanni Peira & Damiano Cortese & Giampiero Lombardi & Luigi Bollani, 2020. "Grass-Fed Milk Perception: Profiling Italian Consumer," Sustainability, MDPI, vol. 12(24), pages 1-13, December.
    3. Krzysztof Saja, 2013. "The moral footprint of animal products," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 30(2), pages 193-202, June.
    4. Brümmer, Bernhard & Spiller, Achim & Mehlhose, Clara & Schulze-Ehlers, Birgit, 2018. "Der Markt für Milch und Milcherzeugnisse im Jahr 2017," German Journal of Agricultural Economics, Humboldt-Universitaet zu Berlin, Department for Agricultural Economics, vol. 67(Supplemen), April.

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