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Understanding Shareholder Satisfaction and Retention in CSA Incentive Programs

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  • Rossi, Jairus
  • Woods, Tim

Abstract

Innovations in Community Supported Agriculture (CSA) have intensified during the COVID-19 pandemic, including the use of employer voucher programs. With many first-time shareholders trying the CSA model, evaluating shareholder satisfaction may help improve retention rates. We evaluate a dataset of new and experienced shareholders enrolled in a pilot CSA voucher program to determine what variables impact their decisions to join or recommend CSA. We find that increased levels of shareholder engagement during the CSA season and certain shareholder motivations for initially joining a CSA are associated with increased satisfaction and likelihood of joining a CSA in the future.

Suggested Citation

  • Rossi, Jairus & Woods, Tim, 2020. "Understanding Shareholder Satisfaction and Retention in CSA Incentive Programs," Journal of Food Distribution Research, Food Distribution Research Society, vol. 51(3), November.
    • Handle: RePEc:ags:jlofdr:309028
    DOI: 10.22004/ag.econ.309028
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    References listed on IDEAS

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    1. Jairus J. Rossi & Timothy A. Woods & James E. Allen, 2017. "Impacts of a Community Supported Agriculture (CSA) Voucher Program on Food Lifestyle Behaviors: Evidence from an Employer-Sponsored Pilot Program," Sustainability, MDPI, vol. 9(9), pages 1-21, August.
    2. Cheryl Brown & Stacy Miller, 2008. "The Impacts of Local Markets: A Review of Research on Farmers Markets and Community Supported Agriculture (CSA)," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 90(5), pages 1298-1302.
    3. Woods, Timothy A. & Tropp, Debra, 2015. "CSAs and the Battle for the Local Food Dollar," Journal of Food Distribution Research, Food Distribution Research Society, vol. 46(2), pages 1-13, July.
    4. Baicker, Katherine & Cutler, David M. & Song, Zirui, 2010. "Workplace Wellness Programs Can Generate Savings," Scholarly Articles 5345879, Harvard University Department of Economics.
    5. Ryan E. Galt, 2013. "The Moral Economy Is a Double-edged Sword: Explaining Farmers’ Earnings and Self-exploitation in Community-Supported Agriculture," Economic Geography, Clark University, vol. 89(4), pages 341-365, October.
    6. Woods, Timothy & Ernst, Matthew & Tropp, Debra, 2017. "Community Supported Agriculture: New Models for Changing Markets," Research Reports 316239, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
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    Cited by:

    1. Christina Gugerell & Takeshi Sato & Christine Hvitsand & Daichi Toriyama & Nobuhiro Suzuki & Marianne Penker, 2021. "Know the Farmer That Feeds You: A Cross-Country Analysis of Spatial-Relational Proximities and the Attractiveness of Community Supported Agriculture," Agriculture, MDPI, vol. 11(10), pages 1-20, October.

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