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Advertising, Product Differentiation, And The Demand Pull Hypothesis In The Food Manufacturing And Retail Industries

Author

Listed:
  • Mather, Loys L.
  • Davis, Joe T.
  • Reese, M.A.

Abstract

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Suggested Citation

  • Mather, Loys L. & Davis, Joe T. & Reese, M.A., 1981. "Advertising, Product Differentiation, And The Demand Pull Hypothesis In The Food Manufacturing And Retail Industries," Journal of Food Distribution Research, Food Distribution Research Society, vol. 12(1), pages 1-10, February.
    • Handle: RePEc:ags:jlofdr:27466
    DOI: 10.22004/ag.econ.27466
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    References listed on IDEAS

    as
    1. Mather, Loys L., 1979. "Advertising and Mergers in the Food Manufacturing Industries," Working Papers 202931, University of Wisconsin-Madison, Department of Agricultural and Applied Economics, Food System Research Group.
    2. Galbraith, John Kenneth, 1970. "Economics as a System of Belief," American Economic Review, American Economic Association, vol. 60(2), pages 469-478, May.
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