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Factors Affecting Frequency of Fast Food Consumption

Author

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  • Saghaian, Sayed
  • Mohammadi, Hosein

Abstract

Progress in science, technology, and industry has changed human lifestyle and especially food consumption habits. For many families, especially in large urban centers, fast food consumption has become routine. To determine factors affecting the frequency of fast food consumption, this study surveyed 396 families using Poisson and negative binomial regression models. The main reasons that households consume fast food are a shortage of time and for entertainment. Policy makers could use social marketing tools to control the growing trend of fast food consumption.

Suggested Citation

  • Saghaian, Sayed & Mohammadi, Hosein, 2018. "Factors Affecting Frequency of Fast Food Consumption," Journal of Food Distribution Research, Food Distribution Research Society, vol. 49(1), March.
    • Handle: RePEc:ags:jlofdr:274600
    DOI: 10.22004/ag.econ.274600
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    File URL: https://ageconsearch.umn.edu/record/274600/files/JFDR_49.1_5_Saghaian.pdf
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    References listed on IDEAS

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    1. Fanning, Jasper & Marsh, Thomas L. & Stiegert, Kyle W., 2002. "Determinants Of Fast Food Consumption," 2002 Annual Meeting, July 28-31, 2002, Long Beach, California 36637, Western Agricultural Economics Association.
    2. Austin, S.B. & Melly, S.J. & Sanchez, B.N. & Patel, A. & Buka, S. & Gortmaker, S.L., 2005. "Clustering of fast-food restaurants around schools: A novel application of spatial statistics to the study of food environments," American Journal of Public Health, American Public Health Association, vol. 95(9), pages 1575-1581.
    3. Sahagun, Miguel A. & Vasquez-Parraga, Arturo Z., 2014. "Can fast-food consumers be loyal customers, if so how? Theory, method and findings," Journal of Retailing and Consumer Services, Elsevier, vol. 21(2), pages 168-174.
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    Cited by:

    1. Chiara Giachino & Niccolò Terrevoli & Alessandro Bonadonna, 2021. "Local vs. International Hamburger Foodservice in the Consumer’s Mind: An Exploratory Study," Social Sciences, MDPI, vol. 10(7), pages 1-14, July.
    2. Saghaian, Sayed & Mohammadi, Hosein & Jafari, Mohammad Sadegh, 2023. "Research Report: Factors Affecting Sales of Selected Agricultural Products in Network Marketing," Journal of Food Distribution Research, Food Distribution Research Society, vol. 54(1), March.
    3. Eric R. Tacardon & Ardvin Kester S. Ong & Ma. Janice J. Gumasing, 2023. "The Perception of Food Quality and Food Value among the Purchasing Intentions of Street Foods in the Capital of the Philippines," Sustainability, MDPI, vol. 15(16), pages 1-20, August.

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