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An Analysis Of The Retail-Level Market Potential For Locally Grown Shiitake Mushrooms In North Alabama

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  • Onianwa, Okwudili O.
  • Wesson, Betty
  • Wheelock, Gerald

Abstract

This study analyzed the market potential for locally grown shiitake mushrooms at the retail level in North Alabama. The data for this study were taken from a survey administered to produce managers of 79 retail stores in the region. Of the 79 stores in the sample, only 32 sold shiitake mushrooms. Results revealed that shiitake mushrooms were the third most retailed mushroom in North Alabama. Furthermore, supermarkets and specialty stores were more likely to stock shiitake mushrooms than were grocery stores. Among the shiitake types, fresh shiitake mushrooms were the most common, followed by packaged and dried forms, respectively. When sourcing for shiitake mushrooms, quality, freshness, and price were the three most important factors considered by produce managers.

Suggested Citation

  • Onianwa, Okwudili O. & Wesson, Betty & Wheelock, Gerald, 2000. "An Analysis Of The Retail-Level Market Potential For Locally Grown Shiitake Mushrooms In North Alabama," Journal of Food Distribution Research, Food Distribution Research Society, vol. 31(1), pages 1-10, March.
    • Handle: RePEc:ags:jlofdr:27424
    DOI: 10.22004/ag.econ.27424
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    References listed on IDEAS

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    1. Andrew P. Barkley & Barry L. Flinchbaugh, 1990. "Farm Operator Opinion and Agricultural Policy; Kansas Survey Results," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 12(2), pages 223-239.
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    Keywords

    Agribusiness;

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