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Using Communications to Influence Member Commitment in Cooperatives

Author

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  • Trechter, David D.
  • King, Robert P.
  • Walsh, Laura

Abstract

In the popular press and in cooperative boardrooms there are discussions about member commitment. Since they are formed to enhance members’ well being, member commitment is an important issue for cooperatives. Cooperative communication strategies may influence member commitment, and these strategies are under the direct control of cooperatives. This study of Minnesota and Wisconsin cooperatives focuses on two questions: (1) do communications influence a member’s commitment to their cooperative, and (2) do different segments of the cooperative community respond differently to different communication approaches. Our results suggest that the answer to both questions is yes.

Suggested Citation

  • Trechter, David D. & King, Robert P. & Walsh, Laura, 2002. "Using Communications to Influence Member Commitment in Cooperatives," Journal of Cooperatives, NCERA-210, vol. 17, pages 1-19.
    • Handle: RePEc:ags:jlcoop:46423
    DOI: 10.22004/ag.econ.46423
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    Cited by:

    1. Solomon Bizuayehu Wassie & Kusakari, Hitoshi & Sumimoto, Masahiro, 2020. "Do Members Commit to Their Cooperatives? An Econometric Analysis of Members' Commitment in Ethiopia," Japanese Journal of Agricultural Economics (formerly Japanese Journal of Rural Economics), Agricultural Economics Society of Japan (AESJ), vol. 22.
    2. Wendong Deng & George Hendrikse & Qiao Liang, 2021. "Internal social capital and the life cycle of agricultural cooperatives," Journal of Evolutionary Economics, Springer, vol. 31(1), pages 301-323, January.
    3. Julia HÖHLER & Rainer KÜHL, 2018. "Dimensions Of Member Heterogeneity In Cooperatives And Their Impact On Organization – A Literature Review," Annals of Public and Cooperative Economics, Wiley Blackwell, vol. 89(4), pages 697-712, December.
    4. François Bareille & Florence Bonnet-Beaugrand & Sabine Duvaleix-Tréguer, 2017. "Objectives’alignment between membersand agricultural cooperatives," Review of Agricultural, Food and Environmental Studies, INRA Department of Economics, vol. 98(1-2), pages 75-91.
    5. Smaïl Amghrous & Damien Rousselière, 2019. "L’implication des agriculteurs dans les coopératives dans un pays en transition vers une économie de marché : Une application aux coopératives agricoles de services algériennes," The European Journal of Development Research, Palgrave Macmillan;European Association of Development Research and Training Institutes (EADI), vol. 31(4), pages 724-749, September.
    6. Trechter, David D. & McGregor, Murray J. & Murray-Prior, Roy B., 2003. "A Neo-Institutional Assessment of Cooperative Evolution: Comparing the Australian Wheat Board and the Fonterra Dairy Group," 2003 Annual Meeting, October 29 31801, NCERA-194 Research on Cooperatives.
    7. Brown, Lisa N. & Kenkel, Philip L. & Holcomb, Rodney B. & Naile, Traci J., 2013. "Factors Contributing to Effective U.S. Cooperative Member-owner Communications," 2013 Annual Meeting, February 2-5, 2013, Orlando, Florida 143027, Southern Agricultural Economics Association.
    8. Ortmann, Gerald F. & King, Robert P., 2006. "Small-Scale Farmers in South Africa: Can Agricultural Cooperatives Facilitate Access to Input and Product Markets?," Staff Papers 13930, University of Minnesota, Department of Applied Economics.
    9. Ortmann, Gerald F. & King, Robert P., 2007. "Agricultural cooperatives II: Can they facilitate access of small-scale farmers in South Africa to input and product markets?," Agrekon, Agricultural Economics Association of South Africa (AEASA), vol. 46(2), pages 1-26, June.
    10. Karin Hakelius & Helena Hansson, 2016. "Measuring Changes in Farmers’ Attitudes to Agricultural Cooperatives: Evidence from Swedish Agriculture 1993–2013," Agribusiness, John Wiley & Sons, Ltd., vol. 32(4), pages 531-546, November.

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