To Fund or Not to Fund: Assessment of the Potential Impact of a Regional Promotion Campaign
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DOI: 10.22004/ag.econ.93214
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Cited by:
- Liaukonyte, Jura & Rickard, Bradley J. & Kaiser, Harry M. & Okrent, Abigail M. & Richards, Timothy J., 2012. "Economic and health effects of fruit and vegetable advertising: Evidence from lab experiments," Food Policy, Elsevier, vol. 37(5), pages 543-553.
- Collart, Alba J. & Palma, Marco A. & Carpio, Carlos E., 2013.
"Consumer Response to Point of Purchase Advertising for Local Brands,"
Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 45(2), pages 229-242, May.
- Collart, Alba J. & Palma, Marco A. & Carpio, Carlos E., 2013. "Consumer Response to Point of Purchase Advertising for Local Brands," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 45(2), pages 1-14, May.
- Marco A. Palma & Alba J. Collart & Christopher J. Chammoun, 2015. "Information Asymmetry in Consumer Perceptions of Quality-Differentiated Food Products," Journal of Consumer Affairs, Wiley Blackwell, vol. 49(3), pages 596-612, November.
- Carpio, Carlos E. & Mathews, Leah G. & Boonsaeng, Tullaya & Perrett, Allison & Descieux, Katie, 2015.
"Evaluating the Marketing Impact of a Regional Branding Program Using Contingent Valuation Methods: The Case of the Appalachian Grown™ Branding Program,"
2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California
205800, Agricultural and Applied Economics Association.
- Aborisade, Olumide & Carpio, Carlos E. & Mathews, Leah & Boonsaeng, Tullaya & Perrett, Allison & Descieux, Katie, 2016. "Evaluating the Marketing Impact of a Regional Branding Program Using Contingent Valuation Methods: The Case of the Appalachian Grown™ Branding Program," 2016 Annual Meeting, February 6-9, 2016, San Antonio, Texas 230094, Southern Agricultural Economics Association.
- Carlos E. Carpio & Olga Isengildina-Massa, 2016.
"Does Government-sponsored Advertising Increase Social Welfare? A Theoretical and Empirical Investigation,"
Applied Economic Perspectives and Policy, Agricultural and Applied Economics Association, vol. 38(2), pages 239-259.
- Carpio, Carlos E. & Isengildina-Massa, Olga, 2013. "Does Government Sponsored Advertising Increase Social Welfare? A Theoretical and Empirical Investigation," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 149835, Agricultural and Applied Economics Association.
- Velandia, Margarita & Clark, Christopher D. & Lambert, Dayton M. & Davis, James A. & Jensen, Kimberly & Wszelaki, Annette & Wilcox, Michael D. Jr., 2014.
"Factors Affecting Producer Participation in State-sponsored Marketing Programs: The Case of Fruit and Vegetable Growers in Tennessee,"
Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 43(2), pages 1-17, August.
- Velandia, Margarita & Clark, Christopher D. & Lambert, Dayton M. & Davis, James A. & Jensen, Kimberly & Wszelaki, Annette & Wilcox, Michael D., 2014. "Factors Affecting Producer Participation in State-sponsored Marketing Programs: The Case of Fruit and Vegetable Growers in Tennessee," Agricultural and Resource Economics Review, Cambridge University Press, vol. 43(2), pages 249-265, August.
- Velandia, Margarita & Clark, Christopher D. & Lambert, Dayton M. & Davis, James A. & Jensen, Kimberly & Wszelaki, Annette & Wilcox, Michael D. Jr., 2014. "Factors Affecting Producer Participation in State-sponsored Marketing Programs: The Case of Fruit and Vegetable Growers in Tennessee," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 0, pages 1-17.
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- Allison Bauman & Dawn Thilmany McFadden, 2017. "Exploring Localized Economic Dynamics: Methods-Driven Case Studies of Transformation and Growth in Agricultural and Food Markets," Economic Development Quarterly, , vol. 31(3), pages 244-254, August.
- Boys, Kathryn A. & Blank, Steven, 2016. "The Evolution of Local Foods: A Retrospective and Prospective Consideration," ARE Working Papers 270993, North Carolina State University, Department of Agricultural and Resource Economics.
- Dudacek, Margaret & Berning, Joshua, 2015. "An Analysis of Producer Participation in the Georgia Grown State Marketing Program," 2015 Annual Meeting, January 31-February 3, 2015, Atlanta, Georgia 196774, Southern Agricultural Economics Association.
- Liaukonyte, Jura & Rickard, Bradley J. & Kaiser, Harry M. & Richards, Timothy J., 2010. "Evaluating advertising strategies for fruits and vegetables and the implications for obesity in the United States," Working Papers 126972, Cornell University, Department of Applied Economics and Management.
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Keywords
Consumer/Household Economics;Statistics
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