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Actual Media Reports on GM Foods and Chinese Consumers' Willingness to Pay for GM Soybean Oil

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  • Hu, Wuyang
  • Zhong, Funing
  • Ding, Yulian

Abstract

Information has been proven to have significant impacts on consumers' behavior and willingness to pay (WTP). In this study, information on GM soybean oil is given in the form of real-life cases involving GM food. These cases recorded from actual media reports. Using a hybrid of the double-bounded and payment care elicitation approaches, Chinese consumers' WTP for soybean oil is examined both before and after these cases are presented to them. Results indicate that media reports on positive cases do not increase consumers' WTP significantly, while reports on negative cases drastically lower their WTP.

Suggested Citation

  • Hu, Wuyang & Zhong, Funing & Ding, Yulian, 2006. "Actual Media Reports on GM Foods and Chinese Consumers' Willingness to Pay for GM Soybean Oil," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 31(2), pages 1-15, August.
    • Handle: RePEc:ags:jlaare:8612
    DOI: 10.22004/ag.econ.8612
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    References listed on IDEAS

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    1. Emmanuel Flachaire & Guillaume Hollard, 2006. "Controlling Starting-Point Bias in Double-Bounded Contingent Valuation Surveys," Land Economics, University of Wisconsin Press, vol. 82(1), pages 103-111.
    2. Curtis, Kynda R. & Wahl, Thomas I. & McCluskey, Jill J., 2003. "Consumer Acceptance of Genetically Modified Food Products in the Developing World," 2003 Conference (47th), February 12-14, 2003, Fremantle, Australia 57858, Australian Agricultural and Resource Economics Society.
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    Cited by:

    1. Dinah Pura T. Depositario & Rodolfo M. Nayga, Jr. & Ximing Wu & Tiffany P. Laude, 2009. "Effects of Information on Consumers' Willingness to Pay for Golden Rice," Asian Economic Journal, East Asian Economic Association, vol. 23(4), pages 457-476, December.
    2. Jie Feng & Jian Li & Wuyang Hu & Gucheng Li, 2022. "Public Interest, Risk, Trust, and Personal Protective Equipment Purchase and Usage: Face Masks Amid the COVID-19 Pandemic," IJERPH, MDPI, vol. 19(9), pages 1-16, May.
    3. Hans D. Steur & Jeroen Buysse & Shuyi Feng & Xavier Gellynck, 2013. "Role of Information on Consumers’ Willingness-to-pay for Genetically-modified Rice with Health Benefits: An Application to China," Asian Economic Journal, East Asian Economic Association, vol. 27(4), pages 391-408, December.
    4. Wuyang Hu & Linda J. Cox & Quincy A. Edwards, 2007. "The market potential for gift baskets of Hawaiian food products in China," Agribusiness, John Wiley & Sons, Ltd., vol. 23(4), pages 553-565.
    5. Fuli Tan & Jingjing Wang & Yixuan Guo & Taian Deng & Hans De Steur & Shenggen Fan, 2023. "Cost‐effectiveness of zinc interventions in China: A cohort‐based Markov model," Agribusiness, John Wiley & Sons, Ltd., vol. 39(S1), pages 1437-1457, December.
    6. Yulian Ding & Jianyu Yu & Yangyang Sun & Rodolfo M. Nayga & Yunyun Liu, 2023. "Gene‐edited or genetically modified food? The impacts of risk and ambiguity on Chinese consumers' willingness to pay," Agricultural Economics, International Association of Agricultural Economists, vol. 54(3), pages 414-428, May.
    7. Tian, Xu & Yu, Xiaohua & Holst, Rainer, 2011. "Applying the payment card approach to estimate the WTP for green food in China," IAMO Forum 2011: Will the "BRICs Decade" Continue? – Prospects for Trade and Growth 23, Leibniz Institute of Agricultural Development in Central and Eastern Europe (IAMO).

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