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The Effect of Forced Choice with Constant Choice Experiment Complexity

Author

Listed:
  • Penn, Jerrod M.
  • Hu, Wuyang
  • Cox, Linda J.

Abstract

In a choice experiment, when respondents are not given the opportunity to choose none of the options offered in a choice set, the choices can be considered forced. In this study of visits to Hawaiian beaches, we adopt a dual-response choice experiment that allows a comparison between forced and unforced choices while avoiding the possible confounding effect of choice set complexity found in previous research. The results suggest that individual willingness to pay is different in forced and unforced choice sets. Joint tests for parameter equality provide evidence to support the use of unforced choice designs.

Suggested Citation

  • Penn, Jerrod M. & Hu, Wuyang & Cox, Linda J., 2019. "The Effect of Forced Choice with Constant Choice Experiment Complexity," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 44(2), May.
    • Handle: RePEc:ags:jlaare:287998
    DOI: 10.22004/ag.econ.287998
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    Cited by:

    1. Balcombe, Kelvin & Bradley, Dylan & Fraser, Iain, 2022. "Consumer preferences for chlorine-washed chicken, attitudes to Brexit and implications for future trade agreements," Food Policy, Elsevier, vol. 111(C).
    2. Hoffmann, Robert & Coate, Bronwyn, 2022. "Fame, What’s your name? quasi and statistical gender discrimination in an art valuation experimentc," Journal of Economic Behavior & Organization, Elsevier, vol. 202(C), pages 184-197.
    3. Ryan Feuz & F. Bailey Norwood & Ranjith Ramanathan, 2020. "Do consumers have an appetite for discolored beef?," Agribusiness, John Wiley & Sons, Ltd., vol. 36(4), pages 631-652, October.
    4. Haghani, Milad & Bliemer, Michiel C.J. & Rose, John M. & Oppewal, Harmen & Lancsar, Emily, 2021. "Hypothetical bias in stated choice experiments: Part II. Conceptualisation of external validity, sources and explanations of bias and effectiveness of mitigation methods," Journal of choice modelling, Elsevier, vol. 41(C).
    5. Milad Haghani & Michiel C. J. Bliemer & John M. Rose & Harmen Oppewal & Emily Lancsar, 2021. "Hypothetical bias in stated choice experiments: Part II. Macro-scale analysis of literature and effectiveness of bias mitigation methods," Papers 2102.02945, arXiv.org.
    6. Ana I. Sanjuán‐López & Helena Resano‐Ezcaray, 2020. "Labels for a Local Food Speciality Product: The Case of Saffron," Journal of Agricultural Economics, Wiley Blackwell, vol. 71(3), pages 778-797, September.
    7. Zhu, Zhanguo & Zhang, Tong & Hu, Wuyang, 2023. "The accumulation and substitution effects of multi-nation certified organic and protected eco-origin food labels in China," Ecological Economics, Elsevier, vol. 203(C).

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    Keywords

    Research Methods/ Statistical Methods;

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