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User Acceptance of New Technology in Mandatory Adoption Scenario for Food Distribution in India

Author

Listed:
  • Chhabra, Varun
  • Rajan, Prashant
  • Chopra, Shweta

Abstract

Ubiquitous utilization of information and communication technologies (ICTs) has led the governments of various countries to use ICTs in public administration and social welfare initiatives. Direct use of e-governance technology by citizens in developing countries is hindered by lack of training, education and infrastructure. This makes it inevitable to employ intermediary users who can bridge this gap between technology use and beneficiaries. Analyzing the technology adoption behavior of intermediaries could help policy makers and designers of e-governance technologies to create devices, processes and training programs that target the factors that inhibit as well as encourage the use of ICTs among technology users. We study the effect of technology characteristics and users’ internal traits on technology satisfaction of intermediaries who are mandated by the government to use android tablets in order to provide efficient services to end-users in the Indian food security supply chain. We further translate the results into tangible recommendations in context of infrastructure, users’ traits, business performance, and technology and policy design. The research model proposes that certain technology characteristics (screen design, technology relevance and terminology) and users’ internal traits (resistance to change, technology anxiety, trust in internet and result demonstrability) influence their technology satisfaction, either directly or indirectly through UTAUT constructs. Results indicated that resistance to change, technology anxiety, trust in internet, screen design and terminology had an impact on ICT users’ technology adoption behavior. Result demonstrability and technology relevance were found to have no effect on technology satisfaction in case of mandatory use.

Suggested Citation

  • Chhabra, Varun & Rajan, Prashant & Chopra, Shweta, 2020. "User Acceptance of New Technology in Mandatory Adoption Scenario for Food Distribution in India," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 11(02), April.
    • Handle: RePEc:ags:ijofsd:346007
    DOI: 10.22004/ag.econ.346007
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    References listed on IDEAS

    as
    1. Chopra, Shweta & Laux, Chad & Schmidt, Edie & Rajan, Prashant, 2017. "Perception of Performance Indicators in an Agri-Food Supply Chain: A Case Study of India’s Public Distribution System," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 8(2), March.
    2. Rota, Cosimo & Zanasi, Cesare & Reynolds, Nikolai, 2014. "Assessing the Impact of Sustainability Improvement Options on the Agri-food Supply Chain Governance Structures: Development of an Evaluation Tool," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 5(3), pages 1-13, December.
    3. Meuter, Matthew L. & Ostrom, Amy L. & Bitner, Mary Jo & Roundtree, Robert, 2003. "The influence of technology anxiety on consumer use and experiences with self-service technologies," Journal of Business Research, Elsevier, vol. 56(11), pages 899-906, November.
    4. Viswanath Venkatesh & Fred D. Davis, 2000. "A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies," Management Science, INFORMS, vol. 46(2), pages 186-204, February.
    5. Kavanagh, Grainne & Henchion, Maeve M. & McCarthy, Mary & McCarthy, Sinead & Williams, Gwilym, 2012. "Technological Innovation – A Route Towards Sustainability in the Irish Food Industry," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 3(1), pages 1-15, July.
    6. Grover, Abhay & Chopra, Shweta, 2017. "298 Factors Affecting Beneficiaries’ Preference for Biannual Distribution of Food Grains in Public Distribution System of Punjab, India," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 8(4), October.
    7. Varun Chhabra & Shweta Chopra & Prashant Rajan, 2018. "Challenges in technology adoption in Indian public distribution system: a quality management approach," International Journal of Productivity and Quality Management, Inderscience Enterprises Ltd, vol. 23(3), pages 328-348.
    8. Weerakkody, Vishanth & El-Haddadeh, Ramzi & Al-Sobhi, Faris & Shareef, Mahmud Akhter & Dwivedi, Yogesh K., 2013. "Examining the influence of intermediaries in facilitating e-government adoption: An empirical investigation," International Journal of Information Management, Elsevier, vol. 33(5), pages 716-725.
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