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Investigating Consumers' Willingness to Pay for Organic Green Chicken in Iran (Case Study: Rasht City)

Author

Listed:
  • Kalashami, Mohammad Kavoosi
  • Heydari, Morteza
  • Kazerani, Houman

Abstract

Health and safety are important factors in today's life. Most of studies show that consuming the chicken that has anti biotic caused different diseases like digestive vessel cancer. Attention to controlled use of antibiotics can play a key role in society health which considered in the production of green chicken. Planning for increasing the production of mentioned chicken needs the investigation of consumers' WTP. So, using double bound contingent valuation method and logit model, present study estimates consumers' WTP for green chicken in Rasht city. Among the explanatory variables applied in logit model, income and education level had positive and significant effects on WTP for green chicken. Results revealed that average WTP for a kg of green chicken equals to 37279 Rials, and because this WTP does not compensate the production costs, government protection such as Green subsidy should be considered in order to expand green products consumption in Iran.

Suggested Citation

  • Kalashami, Mohammad Kavoosi & Heydari, Morteza & Kazerani, Houman, 2012. "Investigating Consumers' Willingness to Pay for Organic Green Chicken in Iran (Case Study: Rasht City)," International Journal of Agricultural Management and Development (IJAMAD), Iranian Association of Agricultural Economics, vol. 2(4).
  • Handle: RePEc:ags:ijamad:246088
    DOI: 10.22004/ag.econ.246088
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    References listed on IDEAS

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    1. Heo, Joo-Nyung & Sung, Myunghwan, 2004. "Measuring Consumers' Value of Organic-Beef using Contingent Valuation Method," Journal of Rural Development/Nongchon-Gyeongje, Korea Rural Economic Institute, vol. 27(4), December.
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    Cited by:

    1. Olduz Nourelahi & Mohammadreza Khaledian & Mohammad Kavoosi-Kalashami & Nader Pirmoradian, 2022. "Factors affecting the adoption of collective pressurized irrigation systems," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(10), pages 12367-12386, October.

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