IDEAS home Printed from https://ideas.repec.org/a/ags/ifaamr/8126.html
   My bibliography  Save this article

Strategic Marketing Problems in the Uganda Maize Seed Industry

Author

Listed:
  • Larson, Donald W.
  • Mbowa, Swaibu

Abstract

Strategic marketing issues and challenges face maize seed marketing firms as farmers increasingly adopt hybrid varieties in a modernizing third world country such as Uganda. The maize seed industry of Uganda has changed dramatically from a government owned, controlled, and operated industry to a competitive market oriented industry with substantial private firm investment and participation. The new maize seed industry is young, dynamic, growing and very competitive. The small maize seed market is already crowded with six firms and the possibility of new entrants including more foreign firms. Maize seed firms must develop a marketing plan (marketing strategy and the 4Ps of product, price, place, and promotion) to analyze what each firm can do to improve customer satisfaction and strengthen its competitive position in the market.

Suggested Citation

  • Larson, Donald W. & Mbowa, Swaibu, 2004. "Strategic Marketing Problems in the Uganda Maize Seed Industry," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 7(4), pages 1-8.
    • Handle: RePEc:ags:ifaamr:8126
    DOI: 10.22004/ag.econ.8126
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/8126/files/0704la01.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.8126?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Tusiime, Sharon M. & Nonneck, Gail R. & Jensen, Helen H., 2020. "Tomato seed value chain analysis and seed conditioning among seed companies in Uganda," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 23(4), June.
    2. Liu, Zhen & Kemp, Ron G.M. & Jongsma, Maarten A. & Huang, Caicheng & Dons, J.J.M. & Omta, S.W.F, 2014. "Key Success Factors of Innovation Projects of Vegetable Breeding Companies in China," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 17(4), pages 1-28, November.
    3. Erenstein, Olaf & Kassie, Girma Tesfahun, 2018. "Seeding eastern Africa’s maize revolution in the post-structural adjustment era: a review and comparative analysis of the formal maize seed sector," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 21(1).
    4. Fredrick Bagamba & Proscovia R. Ntakyo & Geoffrey Otim & David J. Spielman & Bjorn Van Campenhout, 2023. "Policy and performance in Uganda's seed sector: Opportunities and challenges," Development Policy Review, Overseas Development Institute, vol. 41(3), May.

    More about this item

    Keywords

    Crop Production/Industries; Marketing;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:ifaamr:8126. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/ifamaea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.