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The Globalization Of Smaller Agri-Food Firms: A Decision-Making Framework Tested Through Case Research

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  • Sterns, James A.
  • Peterson, H. Christopher

Abstract

Anecdotal evidence suggests that smaller firms are responding in various ways to market trends towards globalization. A fundamental question arises as to why some smaller firms are including global markets in their strategies and business operations while other firms with similar size and product mix are not. This paper hypothesizes necessary and sufficient conditions for a smaller agri-food firm to become actively global in perspective and practice. An hypothesized decision framework is articulated and results are reported from eight cases used to test this framework. The paper concludes that perceptions about competitive advantages and effective demand, and operative decision rules employed by the firm will determine if and when a firm can globalize its scope of operations.

Suggested Citation

  • Sterns, James A. & Peterson, H. Christopher, 2001. "The Globalization Of Smaller Agri-Food Firms: A Decision-Making Framework Tested Through Case Research," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 4(2), pages 1-16.
    • Handle: RePEc:ags:ifaamr:34467
    DOI: 10.22004/ag.econ.34467
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    File URL: https://ageconsearch.umn.edu/record/34467/files/04020133.pdf
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    References listed on IDEAS

    as
    1. Sterns, James A. & Schweikhardt, David B. & Peterson, H. Christopher, 1998. "Using Case Studies As An Approach For Conducting Agribusiness Research," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 1(3), pages 1-17.
    2. Raymond Vernon, 1966. "International Investment and International Trade in the Product Cycle," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 80(2), pages 190-207.
    3. Otto Andersen, 1993. "On the Internationalization Process of Firms: A Critical Analysis," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 24(2), pages 209-231, June.
    4. Andrea Bonaccorsi, 1992. "On the Relationship Between Firm Size and Export Intensity," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 23(4), pages 605-635, December.
    5. John H Dunning, 1988. "The Eclectic Paradigm of International Production: A Restatement and Some Possible Extensions," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 19(1), pages 1-31, March.
    6. Masahiko Itaki, 1991. "A Critical Assessment of the Eclectic Theory of the Multinational Enterprise," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 22(3), pages 445-460, September.
    7. Linda Byford & David Henneberry, 1996. "Export decisions of food processing firms in Kansas, Missouri, and Oklahoma," Agribusiness, John Wiley & Sons, Ltd., vol. 12(3), pages 247-264.
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    Cited by:

    1. Yiridoe, Emmanuel K. & Marett, Geb E., 2004. "Mitigating the High Cost of ISO 14001 EMS Standard Certification: Lessons from Agribusiness Case Research," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 7(2), pages 1-26.
    2. Elisa Pirlea & Mihai Anghel-Badescu, 2022. "Difficulties and Opportunities in Online Promoting and Selling Agri-Food Products," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 676-684, September.

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