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Is dairy complex a solution to milk safety? A comparison of farmers’ perceived and realized food safety effects

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  • Wang, Holly H.
  • Yu, Hailong
  • Li, Binglong

Abstract

This study explores the major reasons for Chinese small dairy farms to accept the new organization structure, dairy complex (DC), and the discrepancies between the actual effect and farmers’ perceptions. Our results show that the frequency of milk refusal, herd scale and farmers’ age contribute to farmers’ decision in accepting DCs, while sale price and disease prevention do not have significant influence. Independent farmers’ perceived effects and the actual effects of DCs in improving raw milk safety and price are consistent, but there exists misperception of DCs’ effect in disease prevention.

Suggested Citation

  • Wang, Holly H. & Yu, Hailong & Li, Binglong, 2017. "Is dairy complex a solution to milk safety? A comparison of farmers’ perceived and realized food safety effects," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 20(4), February.
    • Handle: RePEc:ags:ifaamr:264242
    DOI: 10.22004/ag.econ.264242
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    References listed on IDEAS

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    1. David L. Ortega & H. Holly Wang & Nicole J. Olynk & Laping Wu & Junfei Bai, 2012. "Chinese Consumers' Demand for Food Safety Attributes: A Push for Government and Industry Regulations," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 94(2), pages 489-495.
    2. Jia, Xiangping & Huang, Jikun & Luan, Hao & Rozelle, Scott & Swinnen, Johan, 2012. "China’s Milk Scandal, government policy and production decisions of dairy farmers: The case of Greater Beijing," Food Policy, Elsevier, vol. 37(4), pages 390-400.
    3. Calvin, Linda & Gale, H. Frederick, Jr. & Hu, Dinghuan & Lohmar, Bryan, 2006. "Food Safety Improvements Underway in China," Amber Waves:The Economics of Food, Farming, Natural Resources, and Rural America, United States Department of Agriculture, Economic Research Service, pages 1-6, November.
    4. Zhong, Zhen & Chen, Shufen & Kong, Xiangzhi & Tracy, Megan, 2014. "Why improving agrifood quality is difficult in China: Evidence from dairy industry," China Economic Review, Elsevier, vol. 31(C), pages 74-83.
    5. Ortega, David L. & Wang, H. Holly & Wu, Laping & Olynk, Nicole J., 2011. "Modeling heterogeneity in consumer preferences for select food safety attributes in China," Food Policy, Elsevier, vol. 36(2), pages 318-324, April.
    6. G. A. A. Wossink, 2003. "Biodiversity conservation by farmers: analysis of actual and contingent participation," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 30(4), pages 461-485, December.
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    Cited by:

    1. Hailong Yu & H. Holly Wang & Binglong Li, 2018. "Production system innovation to ensure raw milk safety in small holder economies: the case of dairy complex in China," Agricultural Economics, International Association of Agricultural Economists, vol. 49(6), pages 787-797, November.

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