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Factores explicativos de la disposición a pagar por atributos culturales en nuez de Castilla

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  • Luna Méndez, Nexeai
  • Jaramillo Villanueva, José Luis
  • Ramírez Juárez, Javier

Abstract

[ES] El objetivo del estudio fue determinar los factores explicativos de la disposición a pagar (DAP) un sobreprecio por consumir nuez de Castilla local versus importada, en la región Sierra Nevada de Puebla. Los datos se obtuvieron de 216 cuestionarios aplicados a consumidores, en tres ciudades del estado: Puebla capital, San Pedro Cholula y Atlixco. Para explicar la DAP se estimó un modelo economé-trico probit de intervalos múltiples. Se determinó que existe DAP un sobreprecio de 10 % por el atributo “local”. Las variables explicativas fueron el precio pagado (PRECIO), la inocuidad del producto (INO-CUIDAD) y la identidad gastronómica (IDENTIDAD). [EN] The aim of the study was to determine the explanatory factors of the willingness to pay (WTP) a price premium for consuming local Castilla walnut versus the imported one in the region of “Sierra Nevada”, state of Puebla. Data were gathered from 216 questionnaires administered to consumers in three cities: Puebla capital, San Pedro Cholula and Atlixco. To explain the WTP, an econometric probit model with multiple intervals was estimated. A WTP a premium of 10 % for the attribute “local” was found. The explanatory variables were the price paid (PRECIO), safety of the product (INOCUIDAD) and gastronomic identity (IDENTIDAD).

Suggested Citation

  • Luna Méndez, Nexeai & Jaramillo Villanueva, José Luis & Ramírez Juárez, Javier, 2016. "Factores explicativos de la disposición a pagar por atributos culturales en nuez de Castilla," Economia Agraria y Recursos Naturales, Spanish Association of Agricultural Economists, vol. 16(01), June.
    • Handle: RePEc:ags:earnsa:241270
    DOI: 10.22004/ag.econ.241270
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