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Research on the Consumers' Willingness to Buy Traceable Pork with Different Quality Information: A Case Study of Consumers in Weifang, Shandong Province

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  • Bu, Fan
  • Zhu, Dian
  • Wu, Linhai

Abstract

The traceability system can effectively reduce the food safety risks, however, it is confronted with various problems during its implementation. In this context, the paper carried out a case study of consumers in Weifang, Shandong Province, and studied their willingness to pay the traceable pork with different quality information. The results indicated that, the consumers show high expectations towards the introduction of traceability system, and they tend to buy the traceable pork only with breeding and slaughter information; their behaviors of purchase are greatly influenced by the following factors: the consumers’ education, age, income, attention on food safety and whether there are pregnant family members, etc..

Suggested Citation

  • Bu, Fan & Zhu, Dian & Wu, Linhai, 2013. "Research on the Consumers' Willingness to Buy Traceable Pork with Different Quality Information: A Case Study of Consumers in Weifang, Shandong Province," Asian Agricultural Research, USA-China Science and Culture Media Corporation, vol. 5(05), pages 1-4, May.
    • Handle: RePEc:ags:asagre:151771
    DOI: 10.22004/ag.econ.151771
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    Cited by:

    1. Linhai Wu & Xiaoru Gong & Shasha Qin & Xiujuan Chen & Dian Zhu & Wuyang Hu & Qingguang Li, 2017. "Consumer preferences for pork attributes related to traceability, information certification, and origin labeling: Based on China's Jiangsu Province," Agribusiness, John Wiley & Sons, Ltd., vol. 33(3), pages 424-442, June.
    2. Chen, Xiujuan & Wu, Linhai & Pan, Yu & Siu, Kin Wai Michael & Gong, Xiaoru & Zhu, Dian, 2018. "Consumer Acceptance of an Agricultural Products Traceability System: Evidence from China," 2018 Annual Meeting, August 5-7, Washington, D.C. 273896, Agricultural and Applied Economics Association.

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