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An Evaluation Of A New Zealand Marketing Board'S Supply Diversion Strategies

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  • Rae, Allan N.

Abstract

It appears that the agricultural economics literature lacks much evidence upon which we can judge the performance of statutory boards as marketing institutions. This paper reports the achievements of the New Zealand Apple and Pear Marketing Board in two areas of supply diversion--the allocation of fruit between fresh and process markets, and the allocation of fresh fruit sales over time. Results indicate that the Board has achieved considerable gains for producers in the first of these areas, while in the second its behaviour has favoured consumers.

Suggested Citation

  • Rae, Allan N., 1978. "An Evaluation Of A New Zealand Marketing Board'S Supply Diversion Strategies," Australian Journal of Agricultural Economics, Australian Agricultural and Resource Economics Society, vol. 22(1), pages 1-21, April.
    • Handle: RePEc:ags:ajaeau:22492
    DOI: 10.22004/ag.econ.22492
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    File URL: https://ageconsearch.umn.edu/record/22492/files/22010001.pdf
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    References listed on IDEAS

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    1. Allan N. Rae & Hoy F. Carman, 1975. "A Model Of New Zealand Apple Supply Response To Technological Change," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 19(1), pages 39-51, April.
    2. John L. Baritelle & David W. Price, 1974. "Supply Response and Marketing Strategies for Deciduous Crops," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 56(2), pages 245-253.
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    Cited by:

    1. Constantine Iliopoulos & Irini Theodorakopoulou, 2014. "Mandatory Cooperative and the Free Rider Problem: the Case of Santo Wines in Santorini, Greece," Annals of Public and Cooperative Economics, Wiley Blackwell, vol. 85(4), pages 663-681, December.
    2. Martin, S.K. & Zwart, A.C., 1987. "Marketing Agencies And The Economics Of Market Segmentation," Australian Journal of Agricultural Economics, Australian Agricultural and Resource Economics Society, vol. 31(3), pages 1-14, December.
    3. Tunstall, Allan W. & Quilkey, John J., 1990. "Storage And Pricing Of Apples: Some Empirical Evidence On The Structure Of The Victorian Wholesale Market," Australian Journal of Agricultural Economics, Australian Agricultural and Resource Economics Society, vol. 34(3), pages 1-12, December.

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    Keywords

    Marketing;

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