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Arguments Supporting Kefir Marketing To The Low-Income Urban African Population In South Africa

Author

Listed:
  • van Wyk, J.
  • Britz, T.J.
  • Myburgh, A.S.

Abstract

Low-income urban African communities in South Africa constitute a market for low-cost products. Although urbanised, these communities’ traditional rural food consumption behaviour is often still present, and this includes large volumes of sour milk or Maas. The low-income urban African is, however, deprived of this product due to numerous factors, resulting in nutritional shortages in the diet. Therefore, the demand exists in low income urban African communities for a low-cost fermented milk product with high nutritional value that is safe to consume and that is comparable in taste to traditional Maas. Kefir, a fermented milk product of Russian origin, has the ability to satisfy these needs.

Suggested Citation

  • van Wyk, J. & Britz, T.J. & Myburgh, A.S., 2002. "Arguments Supporting Kefir Marketing To The Low-Income Urban African Population In South Africa," Agrekon, Agricultural Economics Association of South Africa (AEASA), vol. 41(1).
    • Handle: RePEc:ags:agreko:245984
    DOI: 10.22004/ag.econ.245984
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    References listed on IDEAS

    as
    1. Garrett, James L. & Ruel, Marie T., 1999. "Food and Nutrition in an Urbanizing World," Choices: The Magazine of Food, Farm, and Resource Issues, Agricultural and Applied Economics Association, vol. 14(4), pages 1-6.
    2. Myburgh, A. S., 1995. "Consumer Behaviour Of Newly Urbanised Low Income Communities On The Cape Flats," Agrekon, Agricultural Economics Association of South Africa (AEASA), vol. 34(4), December.
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    Cited by:

    1. Nkanikpo Ibok Ibok & Victoria Sunday Umana, 2013. "Behavioural Characteristics and the Marketing Implications of the Low Income Consumers," International Journal of Business Administration, International Journal of Business Administration, Sciedu Press, vol. 4(5), pages 73-78, September.

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