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Consumer Behaviour Of Newly Urbanised Low Income Communities On The Cape Flats

Author

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  • Myburgh, A. S.

Abstract

The foodways of the urban poor are unique and knowledge about it is needed to direct food production, marketing activities and government decisions. Consumers in these communities have very specific product and quality preferences that are explicitly motivated. Their environment gives rise to a purchasing behaviour that is well catered for by informal traders. A few salient results of a study on the fruit and vegetable consumption behaviour of communities on the Cape Flats are presented.

Suggested Citation

  • Myburgh, A. S., 1995. "Consumer Behaviour Of Newly Urbanised Low Income Communities On The Cape Flats," Agrekon, Agricultural Economics Association of South Africa (AEASA), vol. 34(4), December.
    • Handle: RePEc:ags:agreko:267851
    DOI: 10.22004/ag.econ.267851
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    Cited by:

    1. Mmakola, D.J. & Kirsten, Johann F. & Groenewald, Jan A., 1997. "Food Consumption Patterns In Two Communities," Agrekon, Agricultural Economics Association of South Africa (AEASA), vol. 36(2), pages 1-10, June.
    2. van Wyk, J. & Britz, T.J. & Myburgh, A.S., 2002. "Arguments Supporting Kefir Marketing To The Low-Income Urban African Population In South Africa," Agrekon, Agricultural Economics Association of South Africa (AEASA), vol. 41(1).

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