IDEAS home Printed from https://ideas.repec.org/a/ags/aaeach/94462.html
   My bibliography  Save this article

Marketing Wine on the Web

Author

Listed:
  • Stricker, Susanne
  • Mueller, Rolf A.E.
  • Sumner, Daniel A.

Abstract

E-commerce is penetrating agriculture, particularly for selling products directly to consumers. The wine industry is a case in point. The industry has long-term experience in direct marketing. Many wineries welcome patrons at their premises for wine tasting and for selling wine to them. Moreover, where the practice is allowed, shipping wine directly to consumers without the assistance of trade intermediaries is a significant sales channel. E-commerce was adopted early in the wine industries of wired high-income countries and the wine industry provides an opportunity for studying the adoption, use, and impact of e-commerce. Moreover, because e-commerce has not spread evenly through all branches of agriculture, lessons learned from the wine industry may provide useful insights for entrepreneurs and policy makers concerned with sections of agriculture or the food industry where e-commerce adoption lags behind. The specific objectives of the dissertation research project which we report here therefore were: (1) to assess the extent of e-commerce diffusion in the wine industries of Australia, California, Germany; (2) to identify e-commerce practices used by wineries for marketing wine; (3) to explain differences in wineries' e-commerce practices, and (4) to derive insights and implications for sections of agriculture that lag behind in ecommerce adoption.
(This abstract was borrowed from another version of this item.)

Suggested Citation

  • Stricker, Susanne & Mueller, Rolf A.E. & Sumner, Daniel A., 2007. "Marketing Wine on the Web," Choices: The Magazine of Food, Farm, and Resource Issues, Agricultural and Applied Economics Association, vol. 22(01), pages 1-4.
  • Handle: RePEc:ags:aaeach:94462
    DOI: 10.22004/ag.econ.94462
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/94462/files/22-1%20Marketing%20wine.pdf
    Download Restriction: no

    File URL: https://libkey.io/10.22004/ag.econ.94462?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Other versions of this item:

    References listed on IDEAS

    as
    1. Jeffrey Williams, 2001. "E-Commerce and the Lessons from Nineteenth Century Exchanges," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 83(5), pages 1250-1257.
    2. Dahlman, Carl J, 1979. "The Problem of Externality," Journal of Law and Economics, University of Chicago Press, vol. 22(1), pages 141-162, April.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Bernal-Jurado, Enrique & Mozas-Moral, Adoración & Fernández-Uclés, Domingo & Medina-Viruel, Miguel Jesús, 2021. "Online popularity as a development factor for cooperatives in the winegrowing sector," Journal of Business Research, Elsevier, vol. 123(C), pages 79-85.
    2. Domingo Fernández-Uclés & Saida Elfkih & Adoración Mozas-Moral & Enrique Bernal-Jurado & Miguel Jesús Medina-Viruel & Saker Ben Abdallah, 2020. "Economic Efficiency in the Tunisian Olive Oil Sector," Agriculture, MDPI, vol. 10(9), pages 1-13, September.
    3. Mann, Stefan & Stefan, Petrica, 2018. "Wine Farms between Specialisation and Diversification – Empirical Insights from Switzerland and Romania," German Journal of Agricultural Economics, Humboldt-Universitaet zu Berlin, Department for Agricultural Economics, vol. 67(3), September.
    4. Ferreira, Gustavo F.C. & Ferreira, Joao P.C., 2012. "The Virginia Wineries’ Websites: An Evaluation," 2013 Annual Meeting, February 2-5, 2013, Orlando, Florida 142795, Southern Agricultural Economics Association.
    5. Jimena Andrieu & Domingo Fernández-Uclés & Adoración Mozas-Moral & Enrique Bernal-Jurado, 2021. "Popularity in Social Networks. The Case of Argentine Beekeeping Production Entities," Agriculture, MDPI, vol. 11(8), pages 1-12, July.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Andrey, Rudkov, 2011. "Economical preconditions of functioning of independent boards of directors in view of neoclassical economical theory," MPRA Paper 32855, University Library of Munich, Germany.
    2. Chu, Mei-chin & Swinton, Scott M. & Batie, Sandra S. & Dobbins, Craig & Doering, Otto, III & Ritchie, Joe T., 1995. "Designing Contracts To Reduce Agricultural Non-Point Source Pollution," 1995 Annual Meeting, August 6-9, Indianapolis, Indiana 271474, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    3. Marisa D.M. Vieira & Thomas C. Ponsioen & Mark J. Goedkoop & Mark A.J. Huijbregts, 2016. "Surplus Cost Potential as a Life Cycle Impact Indicator for Metal Extraction," Resources, MDPI, vol. 5(1), pages 1-12, January.
    4. Wim Marneffe & Lode Vereeck, 2011. "The meaning of regulatory costs," European Journal of Law and Economics, Springer, vol. 32(3), pages 341-356, December.
    5. Tilmann Rave & Ursula Triebswetter & Johann Wackerbauer, 2013. "Koordination von Innovations-, Energie- und Umweltpolitik," ifo Forschungsberichte, ifo Institute - Leibniz Institute for Economic Research at the University of Munich, number 61.
    6. John A. Bishop, 1988. "Pigovian Taxes and "Full" Property Rights," Eastern Economic Journal, Eastern Economic Association, vol. 14(2), pages 193-196, Apr-Jun.
    7. Scemama, Pierre & Levrel, Harold, 2019. "Influence of the Organization of Actors in the Ecological Outcomes of Investment in Restoration of Biodiversity," Ecological Economics, Elsevier, vol. 157(C), pages 71-79.
    8. Ha-Joon Chang & Ali Cheema & L. Mises, 2002. "Conditions For Successful Technology Policy In Developing Countries—Learning Rents, State Structures, And Institutions," Economics of Innovation and New Technology, Taylor & Francis Journals, vol. 11(4-5), pages 369-398.
    9. Eko Nursanty & Atik Suprapti & Joesron Alie Syahbana, 2017. "The application of tourist gaze theory to support city branding in the planning of the historic city Surakarta, Indonesia," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 13(3), pages 223-241, August.
    10. Darcy W E Allen, 2020. "When Entrepreneurs Meet:The Collective Governance of New Ideas," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number q0269.
    11. Pasour, E.C., Jr., 1980. "A Critique Of Federal Agricultural Programs," Southern Journal of Agricultural Economics, Southern Agricultural Economics Association, vol. 12(01), pages 1-9, July.
    12. Nick Hanley & Simanti Banerjee & Gareth D. Lennox & Paul R. Armsworth, 2012. "How should we incentivize private landowners to ‘produce’ more biodiversity?," Oxford Review of Economic Policy, Oxford University Press and Oxford Review of Economic Policy Limited, vol. 28(1), pages 93-113, Spring.
    13. Fleming, Euan & Griffith, Garry & Mounter, Stuart & Baker, Derek, 2018. "Consciously Pursued Joint Action: Agricultural and Food Value Chains as Clubs," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 9(2), March.
    14. Jr., José Tavares de Araujo, 1998. "Transaction costs and regional trade," Revista Brasileira de Economia - RBE, EPGE Brazilian School of Economics and Finance - FGV EPGE (Brazil), vol. 52(0), January.
    15. Antje Wahl & Gary Bull, 2014. "Mapping Research Topics and Theories in Private Regulation for Sustainability in Global Value Chains," Journal of Business Ethics, Springer, vol. 124(4), pages 585-608, November.
    16. Basaure, Arturo & Suomi, Henna & Hämmäinen, Heikki, 2016. "Transaction vs. switching costs—Comparison of three core mechanisms for mobile markets," Telecommunications Policy, Elsevier, vol. 40(6), pages 545-566.
    17. Coggan, Anthea & Buitelaar, Edwin & Whitten, Stuart & Bennett, Jeff, 2013. "Factors that influence transaction costs in development offsets: Who bears what and why?," Ecological Economics, Elsevier, vol. 88(C), pages 222-231.
    18. Javier Mejía Cubillos, 2011. "Una interpretación neoclásica del fin del Galeón de Manila," Contribuciones a la Economía, Servicios Académicos Intercontinentales SL, issue 2011-09, September.
    19. Basu, Shubhabrata & Munjal, Surender & Malik, Ashish & Vrontis, Demetris, 2021. "Investigating the causal configurations of cost-efficient firms at the bottom of the pyramid," International Business Review, Elsevier, vol. 30(5).
    20. Maurice Lagueux, 2010. "The residual character of externalities," The European Journal of the History of Economic Thought, Taylor & Francis Journals, vol. 17(4), pages 957-973.

    More about this item

    Keywords

    Marketing;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:aaeach:94462. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/aaeaaea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.