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Measuring Adobe Company performance from the perspective of a Complex Adaptive System

Author

Listed:
  • Nora CHIRIȚĂ

    (Bucharest University of Economic Studies, Romania)

  • Andrei VIȘAN

    (Bucharest University of Economic Studies, Romania)

  • Mihaela POPESCU

    (Bucharest University of Economic Studies, Romania)

Abstract

Strategic management is a key component in any business. It represents the continuous process of creating, implementing and evaluating decisions that help the organization to be more productive, by guiding the allocation of resources to achieve goals. Depending on the strategy that a company wants, which aims to create a competitive advantage, several techniques are used. Making a correct diagnosis using the optimal ways to achieve this is a key element in any analysis. Viewed as a cybernetic system, the company must be analyzed from the point of view of the efficiency and effectiveness of internal processes, as well as from the perspective of analyzing the factors in the environment in which it operates. In this research, the diagnosis was made by Adobe using SWOT analysis, one of the most used analysis techniques, but correctly interpreted and performed is still one of the most accurate techniques. The identification of key performance indicators and their analysis is another topic that we address in this article.

Suggested Citation

  • Nora CHIRIȚĂ & Andrei VIȘAN & Mihaela POPESCU, 2020. "Measuring Adobe Company performance from the perspective of a Complex Adaptive System," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania / Editura Economica, vol. 0(4(625), W), pages 55-72, Winter.
    • Handle: RePEc:agr:journl:v:4(625):y:2020:i:4(625):p:55-72
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    References listed on IDEAS

    as
    1. M. Ishaq Bhatti & H. Awan & Z. Razaq, 2014. "The key performance indicators (KPIs) and their impact on overall organizational performance," Quality & Quantity: International Journal of Methodology, Springer, vol. 48(6), pages 3127-3143, November.
    2. Joubert, J.C.N. & Jooste, A. & Lotriet, R., 2011. "The Cash Cows, Dogs, Stars and Problem Children of the South African Agricultural Sector," International Journal of Agricultural Management, Institute of Agricultural Management, vol. 1(1), pages 1-6.
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    Cited by:

    1. Ionuț NICA & Nora CHIRIȚĂ & Ștefan IONESCU, 2021. "Using of KPIs and Dashboard in the analysis of Nike company's performance management," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania / Editura Economica, vol. 0(1(626), S), pages 61-84, Spring.

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