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The Cash Cows, Dogs, Stars and Problem Children of the South African Agricultural Sector

Author

Listed:
  • Joubert, J.C.N.
  • Jooste, A.
  • Lotriet, R.

Abstract

This paper investigates the development path of different agricultural sectors over the past 10 years in order to identify those subsectors that can contribute significantly towards reducing poverty and increasing national & household food security. The Boston Consulting Group (BCG) matrix was used to analyse growth patterns for different agricultural subsectors and classify them as cash cows, dogs, stars and question marks. The results show that the real average growth for the agricultural sector over the last ten years was 5.64 %. Of the 44 agricultural subsectors, 9 subsectors show a negative growth. The BCG matrix indicates one cash cow industry (sugar cane), eight dogs’(sisal, cotton, tobacco, tea, chicory, mohair, fry peas, dried fruit), fourteen stars (fowls slaughtered, maize, cattle & calves slaughtered, milk, vegetables, deciduous and other fruit, eggs, citrus fruit, wheat, potatoes, hay, viticulture, sheep and goats slaughtered, pigs slaughtered) and twenty one question marks. Institutional intervention by the public-private sectors are therefore necessary to unlock the potential of the problem children, maintain the momentum of the stars, extent the life of the cash cow and decide on the future of the dogs.

Suggested Citation

  • Joubert, J.C.N. & Jooste, A. & Lotriet, R., 2011. "The Cash Cows, Dogs, Stars and Problem Children of the South African Agricultural Sector," International Journal of Agricultural Management, Institute of Agricultural Management, vol. 1(1), pages 1-6.
    • Handle: RePEc:ags:ijameu:149902
    DOI: 10.22004/ag.econ.149902
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    References listed on IDEAS

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    1. van der Merwe, A. & Otto, Rolf-Joachim, 1997. "International marketing developments and the effects on South African agriculture," Agrekon, Agricultural Economics Association of South Africa (AEASA), vol. 36(4), pages 1-19, December.
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    Cited by:

    1. Haradhan Kumar Mohajan, 2018. "An Analysis on BCG Growth Sharing Matrix," Noble International Journal of Business and Management Research, Noble Academic Publsiher, vol. 2(1), pages 1-6, January.
    2. Nora CHIRIȚĂ & Andrei VIȘAN & Mihaela POPESCU, 2020. "Measuring Adobe Company performance from the perspective of a Complex Adaptive System," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania / Editura Economica, vol. 0(4(625), W), pages 55-72, Winter.

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