IDEAS home Printed from https://ideas.repec.org/a/aes/jetimm/v1y2024i2p73-88.html
   My bibliography  Save this article

Egocentrism Among Generation Z: The Influence on Sustainable Behavior

Author

Listed:
  • BrînduÈ™a Mariana BEJAN

    (BabeÈ™-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration)

  • Ciprian Marcel POP

    (BabeÈ™-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration)

Abstract

Generation Z is among the youngest cohorts defined by specialists. Thus, the research questions for this study are ‘How does egocentrism influence the behavior of Generation Z?’, respectively ‘What other factors dictate the sustainable behavior of this generation?’. As the methodology, we built an egocentrism index (aggregate variable) to measure individuals' egocentrism. Also, we looked at whether the expressed/materialized behavior is influenced by individuals' concern for their person and their role in society. Thus, we conducted a quantitative research among the young people who make up Generation Z, the sampling method being convenience sampling. The results obtained from this research showed us that the value of the egocentrism index is lower for the young people of Generation Z compared to other cohorts (for example, Generation X). At the same time, within this scientific approach, we could observe that care for the environment, the desire for involvement and to change unpleasant aspects in the community are not influenced, in a significant way, by the value of the egocentrism index. For our work, the research novelty is represented by the analysis of the influence that the egocentrism index has on sustainable behavior.

Suggested Citation

  • BrînduÈ™a Mariana BEJAN & Ciprian Marcel POP, 2024. "Egocentrism Among Generation Z: The Influence on Sustainable Behavior," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(2), pages 73-88, June.
  • Handle: RePEc:aes:jetimm:v:1:y:2024:i:2:p:73-88
    as

    Download full text from publisher

    File URL: https://www.etimm.ase.ro/RePEc/aes/jetimm/2024/JETIMM_V02_2024_110.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Wang, Yi-Shun & Yeh, Ching-Hsuan & Liao, Yi-Wen, 2013. "What drives purchase intention in the context of online content services? The moderating role of ethical self-efficacy for online piracy," International Journal of Information Management, Elsevier, vol. 33(1), pages 199-208.
    2. Lin, Boqiang & Wang, Xia, 2023. "Are Chinese residents willing to pay for green express packaging and to participate in express packaging recycling?," International Review of Economics & Finance, Elsevier, vol. 88(C), pages 429-441.
    3. J. W. Bolderdijk & L. Steg & E. S. Geller & P. K. Lehman & T. Postmes, 2013. "Comparing the effectiveness of monetary versus moral motives in environmental campaigning," Nature Climate Change, Nature, vol. 3(4), pages 413-416, April.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Tommaso Colussi & Matteo Romagnoli & Elena Villar, 2022. "The Intended and Unintended Consequences of Taxing Waste," DISCE - Working Papers del Dipartimento di Economia e Finanza def118, Università Cattolica del Sacro Cuore, Dipartimenti e Istituti di Scienze Economiche (DISCE).
    2. Sunio, Varsolo & Cortes, Robert Z. & Lactao, James, 2022. "Rhetorical orientations for promoting sustainable travel behavior: A perspective," Research in Transportation Economics, Elsevier, vol. 91(C).
    3. Spears, Dean & Hathi, Payal & Coffey, Diane, 2019. "Willingness to Sacrifice for Climate Mitigation in Representative Samples of Indian Adults," IZA Policy Papers 147, Institute of Labor Economics (IZA).
    4. Schubert, Christian, 2017. "Green nudges: Do they work? Are they ethical?," Ecological Economics, Elsevier, vol. 132(C), pages 329-342.
    5. Elena Druică & Rodica Ianole-Călin & Andreea-Ionela Puiu, 2023. "When Less Is More: Understanding the Adoption of a Minimalist Lifestyle Using the Theory of Planned Behavior," Mathematics, MDPI, vol. 11(3), pages 1-18, January.
    6. Heinz, Nicolai & Koessler, Ann-Kathrin, 2021. "Other-regarding preferences and pro-environmental behaviour: An interdisciplinary review of experimental studies," Ecological Economics, Elsevier, vol. 184(C).
    7. Lange, Florian & Van Asbroeck, Ranja & Van Baelen, Dimitri & Dewitte, Siegfried, 2024. "For cash, the planet, or for both: Evaluating an informational intervention for energy consumption reduction," Energy Policy, Elsevier, vol. 194(C).
    8. Kajul Bharti & Richa Agarwal & Akshay Kumar Satsangi, 2024. "The transformative service performance of InsurTech companies: using PLS-SEM and IPMA approach for examining the purchase behavior of InsurTech customers," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(4), pages 1445-1463, December.
    9. Goette, Lorenz & Tiefenbeck, Verena & Degen, Kathrin & Fleisch, Elgar & Tasic, Vojkan & Lalive, Rafael & Staake, Thorsten, 2016. "Overcoming Salience Bias: How Real-Time Feedback Fosters Resource Conservation," CEPR Discussion Papers 11480, C.E.P.R. Discussion Papers.
    10. Rode, Julian & Le Menestrel, Marc & Cornelissen, Gert, 2017. "Ecosystem Service Arguments Enhance Public Support for Environmental Protection - But Beware of the Numbers!," Ecological Economics, Elsevier, vol. 141(C), pages 213-221.
    11. Broberg, Thomas & Daniel, Aemiro Melkamu & Persson, Lars, 2021. "Household preferences for load restrictions: Is there an effect of pro-environmental framing?," Energy Economics, Elsevier, vol. 97(C).
    12. Matthew Harding & David Rapson, 2019. "Does Absolution Promote Sin? A Conservationist’s Dilemma," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 73(3), pages 923-955, July.
    13. Nazir, Sajjad & Khadim, Sahar & Ali Asadullah, Muhammad & Syed, Nausheen, 2023. "Exploring the influence of artificial intelligence technology on consumer repurchase intention: The mediation and moderation approach," Technology in Society, Elsevier, vol. 72(C).
    14. Jana Sophie Kesenheimer & Tobias Greitemeyer, 2020. "Ego or Eco? Neither Ecological nor Egoistic Appeals of Persuasive Climate Change Messages Impacted Pro-Environmental Behavior," Sustainability, MDPI, vol. 12(23), pages 1-15, December.
    15. Peide Zhang & Binbin Peng & Zhifu Mi & Zhongguo Lin & Huibin Du & Lu Cheng & Xiafei Zhou & Guozhi Cao, 2024. "The reduction of effective feedback reception due to negative emotions in appeals," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-10, December.
    16. David P. Ashmore & Roselle Thoreau & Corina Kwami & Nicola Christie & Nicholas A. Tyler, 2020. "Using thematic analysis to explore symbolism in transport choice across national cultures," Transportation, Springer, vol. 47(2), pages 607-640, April.
    17. Kim, Changsu & Kim, Dan J., 2017. "Uncovering the value stream of digital content business from users’ viewpoint," International Journal of Information Management, Elsevier, vol. 37(6), pages 553-565.
    18. Paul Fesenfeld, Lukas & Maier, Maiken & Brazzola, Nicoletta & Stolz, Niklas & Sun, Yixian & Kachi, Aya, 2023. "How information, social norms, and experience with novel meat substitutes can create positive political feedback and demand-side policy change," Food Policy, Elsevier, vol. 117(C).
    19. Andor, Mark A. & Gerster, Andreas & Peters, Jörg, 2022. "Information campaigns for residential energy conservation," European Economic Review, Elsevier, vol. 144(C).
    20. Ebru Dogan & Jan Bolderdijk & Linda Steg, 2014. "Making Small Numbers Count: Environmental and Financial Feedback in Promoting Eco-driving Behaviours," Journal of Consumer Policy, Springer, vol. 37(3), pages 413-422, September.

    More about this item

    Keywords

    Generation Z; egocentrism index; sustainable behavior; Theory of Planned Behavior; recycling.;
    All these keywords.

    JEL classification:

    • Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aes:jetimm:v:1:y:2024:i:2:p:73-88. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Lucian Onisor (email available below). General contact details of provider: https://edirc.repec.org/data/aseeero.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.