Retail Brand Evolution: The Case of Tallinna Kaubamaja Estonia’s Department Store
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- Lei, Jing & de Ruyter, Ko & Wetzels, Martin, 2008. "Consumer Responses to Vertical Service Line Extensions," Journal of Retailing, Elsevier, vol. 84(3), pages 268-280.
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More about this item
Keywords
Retail Brand Extension; Estonia; Historical Review.;All these keywords.
JEL classification:
- L8 - Industrial Organization - - Industry Studies: Services
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