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Motivational Factors Enticing Young Travelers to Engage in Adventure Tourism Activities

Author

Listed:
  • Nicolae Al. POP

    (The Bucharest University of Economic Studies)

  • Felicia A. STÄ‚NCIOIU

    (The Bucharest University of Economic Studies)

  • Lucian-Florin ONIȘOR

    (The Bucharest University of Economic Studies)

  • Cristina Andrada BABA

    (The Bucharest University of Economic Studies)

  • Raluca NÄ‚STASE ANYSZ

    (The Bucharest University of Economic Studies)

Abstract

Adventure tourism is one of the relatively new fields of tourism, which has undergone a higher dynamic than the field in general. This study highlights the important factors taken into account by young people when they decide to choose a tourist destination so as to practice one form or another of adventure tourism. The paper completes the previous research done by specialists, synthesizing the factors that characterize adventure tourism. They were identified following a qualitative research, based on in-depth interviews with young people from 32 countries, interested in practicing this form of tourism. The research undertaken determined 16 centralizing factors, which will be used later in a quantitative research, to be validated and to support the design of a statistical-mathematical model for characterizing adventure tourism. Many researchers have described adventure tourism in terms of the unique physical characteristics of the locations where it is practiced. The added value of the current research is the identification of 16 motivational factors that characterize adventure tourism, from the perspective of those who want to practice this relatively new form of tourism. In addition to the motivational factors, the paper also outlines a typical profile of the user of adventure tourism services.

Suggested Citation

  • Nicolae Al. POP & Felicia A. STÄ‚NCIOIU & Lucian-Florin ONIȘOR & Cristina Andrada BABA & Raluca NÄ‚STASE ANYSZ, 2021. "Motivational Factors Enticing Young Travelers to Engage in Adventure Tourism Activities," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 222-232, August.
    • Handle: RePEc:aes:jetimm:v:1:y:2021:i:1:p:222-232
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    References listed on IDEAS

    as
    1. Knowles, Natalie L.B., 2019. "Targeting sustainable outcomes with adventure tourism: A political ecology approach," Annals of Tourism Research, Elsevier, vol. 79(C).
    2. Hung, Hao-Kai & Wu, Chang-Che, 2021. "Effect of adventure tourism activities on subjective well-being," Annals of Tourism Research, Elsevier, vol. 91(C).
    3. IJspeert, Ruth & Hernandez-Maskivker, Gilda, 2020. "Active sport tourists: Millennials vs baby boomers," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 6, pages 12-20.
    4. IJspeert, Ruth & Hernandez-Maskivker, Gilda, 2020. "Active sport tourists: Millennials vs baby boomers," MPRA Paper 100674, University Library of Munich, Germany.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Adventure tourism; young travelers; qualitative research; motivational factors; profile.;
    All these keywords.

    JEL classification:

    • C35 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Discrete Regression and Qualitative Choice Models; Discrete Regressors; Proportions
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development

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